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Company No. 14035576 · Incorporated 8 Apr 2022

Adlook Limited

Registered name: ADLOOK LIMITED

Adlook Limited made £11m revenue and a £6.4m loss in the year to 31 Dec 2025.

Adlook Limited’s revenue grew 27% to £11m in the year to 31 Dec 2025, with a loss of £6.4m and 17 employees. The company is classified under “other publishing activities” and is based in London; we hold 4 years of its filed accounts.

Full P&L filedSection J · Information and communicationSIC 58190Other publishing activities
Status
Active
Location
London, London
Age
4 yrs · since 2022
Type
Private Limited Company
Latest accounts · year to 31 Dec 2025

Key figures

Independent
Revenue
£11m
Growth ▲26.8%
Profit
−£6.4m
Growth —
Profit margin
−58.2%
Gross 15.9%
Employees
17
Change ▲41.7%
Profit / employee
−£376k
Revenue/employee £646k
Profitable streak
0yrs
Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

4 filed years

Financial history

Multi-year financials, oldest to newest
Year to31 Dec 202231 Dec 202331 Dec 202431 Dec 2025
DisclosureNo P&LNo P&LFull P&LFull P&L
Profit & loss
Revenue (turnover)——£8.7m£11m
Cost of sales——£6.8m£9.2m
Gross profit——£1.8m£1.7m
Operating profit——−£7.4m−£6.4m
Profit before tax——−£7.4m−£6.4m
Profit after tax——−£7.4m−£6.4m
Profit (best available)——−£7.4m−£6.4m
Staff costs——£1.6m£2.5m
Employees (average)361217
Ratios
Profit margin——−85.5%−58.2%
Gross margin——21.3%15.9%
Revenue per employee——£722k£646k
Profit per employee——−£617k−£376k
Growth (year on year)
Revenue growth———▲26.8%
Headcount growth—▲100%▲100%▲41.7%
Balance sheet — indirect signals, not revenue
Cash at bank£30.7k£278k£1.7m£245k
Net assets£1.6m£7.7m£9.3m£2.9m
Fixed assets£1.5m£7.8m£8.3m£6.3m
Current assets£1.7m£2.9m£9.6m£9.8m
Debtors£7.9k£516k£4.8m£7.4m
Deferred income£95.8k£167k£418k£383k
SourceFullAccounts · bulk data Jul 2024FullAccounts · bulk data Jul 2024FullAccounts · bulk data Jun 2025FullAccounts · bulk data Sep 2026
Derived from the latest filing

How the business works

Profit margin
−58.2%
Profit ÷ revenue.
Gross margin
15.9%
Gross profit ÷ revenue. High for software and services.
Revenue per employee
£646k
Revenue ÷ average employees.
Profit per employee
−£376k
Profit ÷ average employees.
Cash conversion
—
Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue
57.6%
Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue
3.5%
Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue
67.7%
Money owed by customers. Low = customers pay quickly.
Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets
▼69%
Now £2.9m
Cash at bank
▼85%
Now £245k
Headcount
▲42%
Now 17
Deferred income
▼9%
Now £383k
Fixed assets
▼24%
Now £6.3m

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

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Sources

Latest figures from FullAccounts for the year to 31 Dec 2025 (profit −£6.4m), from the Companies House accounts bulk data published Sep 2026. Spotted an error? Request a correction.

Updated from Companies House on 13 Oct 2026

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.