Merit Incentives Europe Ltd
Registered name: MERIT INCENTIVES EUROPE LTD
Merit Incentives Europe Ltd made £14.4m revenue and a £26.8k loss in the year to 30 Apr 2025. read from filing text
Merit Incentives Europe Ltd’s revenue fell 2% to £14.4m in the year to 30 Apr 2025, with a loss of £26.8k and 2 employees. The company is classified under “other information technology service activities” and is based in London; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 5 yrs · since 2021
- Type
- Private Limited Company
Pass-through vehicle. This looks like a holding, staffing or umbrella company. Its revenue and profit may largely pass through to or from other entities, so the figures may not reflect a standalone operating business. It is excluded from our opportunity lists.
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The smallest group in which the company's results are consolidated is headed by MYLIST FZ LLC, a company incorporated in UAE. The registered office of MYLIST FZ LLC is 1102 Tecom, Dubai, AE.”
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 30 Apr 2022 | 30 Apr 2023 | 30 Apr 2024 | 30 Apr 2025 |
|---|---|---|---|---|
| Disclosure | No P&L | No P&L | Full P&Lread from filing text | Full P&Lread from filing text |
| Profit & loss | ||||
| Revenue (turnover) | — | — | £14.6m | £14.4m |
| Cost of sales | — | — | £14.2m | £13.7m |
| Gross profit | — | — | £424k | £627k |
| Profit before tax | — | — | −£440k | −£26.8k |
| Profit after tax | — | — | −£440k | −£26.8k |
| Profit (best available) | — | — | −£440k | −£26.8k |
| Employees (average) | 1 | 0 | 0 | 2 |
| Ratios | ||||
| Profit margin | — | — | −3% | −0.2% |
| Gross margin | — | — | 2.9% | 4.4% |
| Revenue per employee | — | — | — | £7.2m |
| Profit per employee | — | — | — | −£13.4k |
| Growth (year on year) | ||||
| Revenue growth | — | — | — | ▼1.8% |
| Headcount growth | — | ▼100% | — | — |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £26.5k | £219k | £1.1m | £63.5k |
| Net assets | −£5.4k | £134k | £212k | −£576k |
| Fixed assets | £0 | £3.2m | — | — |
| Current assets | £26.5k | £1.7m | £2m | £32.2m |
| Debtors | £0 | £723k | £574k | £1.7m |
| Cash from operations | — | — | −£65.4k | £216k |
| Source | AbridgedAccounts · bulk data Jan 2024 | AbridgedAccounts · bulk data Jan 2024 | AbridgedAccounts · bulk data May 2025 | FullAccounts · bulk data Apr 2026 |
How the business works
- Profit margin
- −0.2%
- Profit ÷ revenue.
- Gross margin
- 4.4%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £7.2m
- Revenue ÷ average employees.
- Profit per employee
- −£13.4k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 11.9%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▼372%
- Now −£576k
- Cash at bank
- ▼94%
- Now £63.5k
- Headcount
- —
- Now 2
- Deferred income
- —
- Now —
- Fixed assets
- —
- Now —
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Sources
Latest figures from FullAccounts for the year to 30 Apr 2025 (profit −£26.8k), from the Companies House accounts bulk data published Apr 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.