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Company No. 13259743 · Incorporated 11 Mar 2021

Pure Selection Limited

Registered name: PURE SELECTION LIMITED

Part of Filkins Holdings Limited group

Pure Selection Limited made £22.5k revenue and £19k profit in the year to 31 Mar 2025.

Pure Selection Limited’s revenue fell 77% to £22.5k in the year to 31 Mar 2025, with £19k profit and 1 employee. The company is classified under “other activities of employment placement agencies” and is based in Fareham; we hold 4 years of its filed accounts.

Full P&L filedSection N · Administrative and support servicesSIC 78109Other activities of employment placement agencies
Status
Active
Location
Fareham, South East
Age
5 yrs · since 2021
Type
Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.

Latest accounts · year to 31 Mar 2025

Key figures

Small teamYoung and profitable
Revenue
£22.5k
Growth ▼76.9%
Profit
£19k
Growth ▼45.6%
Profit margin
84.2%
Gross 100%
Employees
1
Change 0%
Profit / employee
£19k
Revenue/employee £22.5k
Profitable streak
3yrs
Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

4 filed years

Financial history

Multi-year financials, oldest to newest
Year to31 Mar 202231 Mar 202331 Mar 202431 Mar 2025
DisclosureNo P&LFull P&LFull P&LFull P&L
Profit & loss
Revenue (turnover)—£130k£97.8k£22.5k
Cost of sales—£5.3k£34.9k—
Gross profit—£125k£62.9k£22.5k
Profit before tax—£71k£34.9k£19k
Profit after tax—£71k£34.9k£19k
Profit (best available)—£71k£34.9k£19k
Employees (average)1111
Ratios
Profit margin—54.6%35.7%84.2%
Gross margin—95.9%64.3%100%
Revenue per employee—£130k£97.8k£22.5k
Profit per employee—£71k£34.9k£19k
Growth (year on year)
Revenue growth——▼24.8%▼76.9%
Profit growth——▼50.9%▼45.6%
Headcount growth—0%0%0%
Balance sheet — indirect signals, not revenue
Cash at bank—£10.4k−£177k£18.7k
Net assets—£1.1k£1k£995
Current assets—£122k£136k£332k
Debtors—£7.5k£245k£245k
SourceAccounts · bulk data Dec 2023Accounts · bulk data Dec 2023FullAccounts · bulk data Dec 2024FullAccounts · bulk data Dec 2025
Derived from the latest filing

How the business works

Profit margin
84.2%
Profit ÷ revenue.
Gross margin
100%
Gross profit ÷ revenue. High for software and services.
Revenue per employee
£22.5k
Revenue ÷ average employees.
Profit per employee
£19k
Profit ÷ average employees.
Cash conversion
—
Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue
—
Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue
—
Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue
1087%
Money owed by customers. Low = customers pay quickly.
Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets
▼3%
Now £995
Cash at bank
—
Now £18.7k
Headcount
0%
Now 1
Deferred income
—
Now —
Fixed assets
—
Now —
Corporate ownership

Group structure

Ownership chain

  1. Filkins Holdings Limitedultimate parent50–75%
  2. Pure Selection Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Sister companies (7)

Minority corporate shareholders

From the Persons with Significant Control register (corporate controllers only).

Sources

Latest figures from FullAccounts for the year to 31 Mar 2025 (profit £19k), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.