Goat & Partners Ltd
Registered name: GOAT & PARTNERS LTD
Part of Goat & Partners Holding Ltd groupGoat & Partners Ltd made £48.6m revenue and a £8.6m loss in the year to 31 Dec 2025. read from filing text
Goat & Partners Ltd’s revenue fell 9% to £48.6m in the year to 31 Dec 2025, with a loss of £8.6m and 47 employees. The company is classified under “media representation services” and is based in London; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 6 yrs · since 2020
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “On 1 January 2025, Goat & Partners Holdings Limited purchased 100% of the share capital in Goat & Partners Limited and became the controlling party from that date.”
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2022 | 31 Dec 2023 | 31 Dec 2024 | 31 Dec 2025 |
|---|---|---|---|---|
| Disclosure | Full P&Lread from filing text | Full P&Lread from filing text | Full P&Lread from filing text | Full P&Lread from filing text |
| Profit & loss | ||||
| Revenue (turnover) | £35.8m | £44.7m | £53.5m | £48.6m |
| Cost of sales | £36.4m | £44.6m | £39.4m | £43.1m |
| Gross profit | −£616k | £141k | £14.1m | £5.5m |
| Operating profit | −£6.6m | −£8.3m | £6.3m | — |
| Profit before tax | −£6.6m | −£8.3m | £6.3m | −£6.8m |
| Profit after tax | −£8.5m | −£11.3m | £3m | −£8.6m |
| Profit (best available) | −£8.5m | −£11.3m | £3m | −£8.6m |
| Staff costs | £2.5m | £2.7m | £3.5m | £4m |
| Employees (average) | 33 | 38 | 37 | 47 |
| Ratios | ||||
| Profit margin | −23.7% | −25.3% | 5.6% | −17.6% |
| Gross margin | −1.7% | 0.3% | 26.3% | 11.3% |
| Revenue per employee | £1.1m | £1.2m | £1.4m | £1m |
| Profit per employee | −£257k | −£297k | £81.1k | −£183k |
| Growth (year on year) | ||||
| Revenue growth | — | ▲25.1% | ▲19.5% | ▼9.1% |
| Profit growth | — | — | — | ▼385.9% |
| Headcount growth | — | ▲15.2% | ▼2.6% | ▲27% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £1.5m | £3.4m | £4m | £1m |
| Net assets | −£20.7m | −£32m | −£29m | −£37.6m |
| Fixed assets | £39.5k | £20.3k | £13.9k | — |
| Current assets | £7.5m | £8.5m | £10.6m | £6.8m |
| Debtors | £5.5m | £4.5m | £6.3m | £5.1m |
| Deferred income | £1.1m | £694k | £841k | £412k |
| Source | FullAccounts · bulk data Sep 2024 | FullAccounts · bulk data Sep 2024 | FullAccounts · bulk data Sep 2025 | FullAccounts · bulk data Sep 2026 |
How the business works
- Profit margin
- −17.6%
- Profit ÷ revenue.
- Gross margin
- 11.3%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £1m
- Revenue ÷ average employees.
- Profit per employee
- −£183k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 0.9%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 10.5%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now −£37.6m
- Cash at bank
- ▼75%
- Now £1m
- Headcount
- ▲27%
- Now 47
- Deferred income
- ▼51%
- Now £412k
- Fixed assets
- —
- Now —
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Ownership chain
- Goat & Partners Holding Ltdultimate parent75–100%
- Goat & Partners Ltdthis company
Bands show the share of ownership each company holds in the one below it.
Sister companies (1)
- Goat & Partners Technology Services LtdFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from FullAccounts for the year to 31 Dec 2025 (profit −£8.6m), from the Companies House accounts bulk data published Sep 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.