Nirvana Brands Ltd
Registered name: NIRVANA BRANDS LTD
Part of Nirvana Brands Holdings Ltd groupNirvana Brands Ltd made £24.8m revenue and £2.1m profit in the year to 31 Mar 2025.
Nirvana Brands Ltd’s revenue grew 33% to £24.8m in the year to 31 Mar 2025, with £2.1m profit and 23 employees. The company is classified under “wholesale of perfume and cosmetics” and is based in Watford; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- Watford, East of England
- Age
- 6 yrs · since 2019
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “Nirvana Brands Holdings Ltd”
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Mar 2022 | 31 Mar 2023 | 31 Mar 2024 | 31 Mar 2025 |
|---|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | £14.6m | £16.4m | £18.6m | £24.8m |
| Cost of sales | £5m | £9.5m | £13.7m | £18.9m |
| Gross profit | £9.7m | £6.9m | £4.9m | £5.9m |
| Profit before tax | £7.8m | £3.5m | £2.4m | £2.1m |
| Profit after tax | £6.3m | £2.8m | £2.1m | £2.1m |
| Profit (best available) | £6.3m | £2.8m | £2.1m | £2.1m |
| Staff costs | £889k | £1.1m | £1.4m | £1.4m |
| Employees (average) | 19 | 23 | 26 | 23 |
| Ratios | ||||
| Profit margin | 43.3% | 16.8% | 11.2% | 8.5% |
| Gross margin | 66.1% | 41.9% | 26.5% | 23.7% |
| Revenue per employee | £770k | £714k | £716k | £1.1m |
| Profit per employee | £333k | £120k | £80.3k | £91.9k |
| Growth (year on year) | ||||
| Revenue growth | — | ▲12.3% | ▲13.4% | ▲33.2% |
| Profit growth | — | ▼56.5% | ▼24.1% | ▲1.2% |
| Headcount growth | — | ▲21.1% | ▲13% | ▼11.5% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £2.9m | £828k | £2m | £5.1m |
| Net assets | £8.3m | £9m | £10.9m | £12.9m |
| Fixed assets | £147k | £160k | £7.5m | £6.4m |
| Current assets | £12m | £14.5m | £23.3m | £25.6m |
| Debtors | £3.4m | £3m | £4.1m | £9.1m |
| Cash from operations | £2.2m | £1.8m | −£1.4m | £992k |
| Source | Accounts · bulk data Oct 2023 | Accounts · bulk data Oct 2023 | FullAccounts · bulk data Dec 2024 | FullAccounts · bulk data Dec 2025 |
How the business works
- Profit margin
- 8.5%
- Profit ÷ revenue.
- Gross margin
- 23.7%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £1.1m
- Revenue ÷ average employees.
- Profit per employee
- £91.9k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 26%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 36.6%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲18%
- Now £12.9m
- Cash at bank
- ▲156%
- Now £5.1m
- Headcount
- ▼12%
- Now 23
- Deferred income
- —
- Now —
- Fixed assets
- ▼14%
- Now £6.4m
Group structure
Ownership chain
- Nirvana Brands Holdings Ltdultimate parent75–100%
- Nirvana Brands Ltdthis company
Bands show the share of ownership each company holds in the one below it.
Subsidiaries (1)
- The Beautiful Distribution Company LtdFigures not disclosed
Sister companies (1)
- Nirvana Brands Worldwide LtdFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from FullAccounts for the year to 31 Mar 2025 (profit £2.1m), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.
Updated from Companies House on 14 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.