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Company No. 12286852 · Incorporated 29 Oct 2019

Nirvana Brands Ltd

Registered name: NIRVANA BRANDS LTD

Part of Nirvana Brands Holdings Ltd group

Nirvana Brands Ltd made £24.8m revenue and £2.1m profit in the year to 31 Mar 2025.

Nirvana Brands Ltd’s revenue grew 33% to £24.8m in the year to 31 Mar 2025, with £2.1m profit and 23 employees. The company is classified under “wholesale of perfume and cosmetics” and is based in Watford; we hold 4 years of its filed accounts.

Full P&L filedSection G · Wholesale and retail trade; repair of motor vehiclesSIC 46450Wholesale of perfume and cosmetics
Status
Active
Location
Watford, East of England
Age
6 yrs · since 2019
Type
Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “Nirvana Brands Holdings Ltd”

Latest accounts · year to 31 Mar 2025

Key figures

Doing more with lessCash flow filed
Revenue
£24.8m
Growth ▲33.2%
Profit
£2.1m
Growth ▲1.2%
Profit margin
8.5%
Gross 23.7%
Employees
23
Change ▼11.5%
Profit / employee
£91.9k
Revenue/employee £1.1m
Profitable streak
4yrs
Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

4 filed years

Financial history

Multi-year financials, oldest to newest
Year to31 Mar 202231 Mar 202331 Mar 202431 Mar 2025
DisclosureFull P&LFull P&LFull P&LFull P&L
Profit & loss
Revenue (turnover)£14.6m£16.4m£18.6m£24.8m
Cost of sales£5m£9.5m£13.7m£18.9m
Gross profit£9.7m£6.9m£4.9m£5.9m
Profit before tax£7.8m£3.5m£2.4m£2.1m
Profit after tax£6.3m£2.8m£2.1m£2.1m
Profit (best available)£6.3m£2.8m£2.1m£2.1m
Staff costs£889k£1.1m£1.4m£1.4m
Employees (average)19232623
Ratios
Profit margin43.3%16.8%11.2%8.5%
Gross margin66.1%41.9%26.5%23.7%
Revenue per employee£770k£714k£716k£1.1m
Profit per employee£333k£120k£80.3k£91.9k
Growth (year on year)
Revenue growth—▲12.3%▲13.4%▲33.2%
Profit growth—▼56.5%▼24.1%▲1.2%
Headcount growth—▲21.1%▲13%▼11.5%
Balance sheet — indirect signals, not revenue
Cash at bank£2.9m£828k£2m£5.1m
Net assets£8.3m£9m£10.9m£12.9m
Fixed assets£147k£160k£7.5m£6.4m
Current assets£12m£14.5m£23.3m£25.6m
Debtors£3.4m£3m£4.1m£9.1m
Cash from operations£2.2m£1.8m−£1.4m£992k
SourceAccounts · bulk data Oct 2023Accounts · bulk data Oct 2023FullAccounts · bulk data Dec 2024FullAccounts · bulk data Dec 2025
Derived from the latest filing

How the business works

Profit margin
8.5%
Profit ÷ revenue.
Gross margin
23.7%
Gross profit ÷ revenue. High for software and services.
Revenue per employee
£1.1m
Revenue ÷ average employees.
Profit per employee
£91.9k
Profit ÷ average employees.
Cash conversion
—
Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue
26%
Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue
—
Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue
36.6%
Money owed by customers. Low = customers pay quickly.
Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets
▲18%
Now £12.9m
Cash at bank
▲156%
Now £5.1m
Headcount
▼12%
Now 23
Deferred income
—
Now —
Fixed assets
▼14%
Now £6.4m
Corporate ownership

Group structure

Ownership chain

  1. Nirvana Brands Holdings Ltdultimate parent75–100%
  2. Nirvana Brands Ltdthis company

Bands show the share of ownership each company holds in the one below it.

Subsidiaries (1)

Sister companies (1)

From the Persons with Significant Control register (corporate controllers only).

Same industry, similar size

Similar profitable businesses

Industry benchmarks →

Sources

Latest figures from FullAccounts for the year to 31 Mar 2025 (profit £2.1m), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.

Updated from Companies House on 14 Oct 2026

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.