How much does Badgequo Limited make?

Badgequo Limited reported revenue of £27m and £1.1m profit in the year to 31 Dec 2025, according to its accounts filed at Companies House.

How many employees does Badgequo Limited have?

Badgequo Limited reported an average of 67 employees in the year to 31 Dec 2025.

Is Badgequo Limited profitable?

Yes — Badgequo Limited reported a profit of £1.1m in the year to 31 Dec 2025.

Company No. 01868341 · Incorporated 4 Dec 1984

Badgequo Limited

Registered name: BADGEQUO LIMITED

Part of Warpaint London PLC group

Badgequo Limited made £27m revenue and £1.1m profit in the year to 31 Dec 2025.

Badgequo Limited’s revenue fell 18% to £27m in the year to 31 Dec 2025, with £1.1m profit and 67 employees. The company is classified under “wholesale of perfume and cosmetics” and is based in Iver; we hold 4 years of its filed accounts.

Full P&L filedSection G · Wholesale and retail trade; repair of motor vehiclesSIC 46450Wholesale of perfume and cosmetics

Status: Active
Location: Iver, South East
Age: 41 yrs · since 1984
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.

Latest accounts · year to 31 Dec 2025

Key figures

Revenue

£27m

Growth ▼18.3%

Profit

£1.1m

Growth ▼80.2%

Profit margin

Gross 40.9%

Employees

Change ▲8.1%

Profit / employee

£16.1k

Revenue/employee £402k

Profitable streak

4yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

4 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Dec 2022	31 Dec 2023	31 Dec 2024	31 Dec 2025
Disclosure	Full P&L	Full P&L	Full P&L	Full P&L
Profit & loss
Revenue (turnover)	£25m	£29.3m	£33m	£27m
Cost of sales	£16.2m	£17.9m	−£19.7m	−£15.9m
Gross profit	£8.9m	£11.4m	£13.3m	£11m
Operating profit	£3.7m	£4.8m	£7.2m	£1.5m
Profit before tax	£3.6m	£4.7m	£7.2m	£1.5m
Profit after tax	£2.9m	£3.6m	£5.5m	£1.1m
Profit (best available)	£2.9m	£3.6m	£5.5m	£1.1m
Staff costs	£2.6m	£3.2m	—	—
Employees (average)	53	57	62	67
Ratios
Profit margin	11.6%	12.4%	16.5%	4%
Gross margin	35.4%	39%	40.2%	40.9%
Revenue per employee	£472k	£515k	£532k	£402k
Profit per employee	£54.7k	£63.9k	£88k	£16.1k
Growth (year on year)
Revenue growth	—	▲17.2%	▲12.5%	▼18.3%
Profit growth	—	▲25.6%	▲49.9%	▼80.2%
Headcount growth	—	▲7.5%	▲8.8%	▲8.1%
Balance sheet — indirect signals, not revenue
Cash at bank	£1.5m	£2.5m	—	—
Net assets	£10m	£11.7m	—	—
Fixed assets	£370k	£292k	—	—
Current assets	£16.5m	£19.5m	—	—
Debtors	£3.6m	£3.1m	—	—
Deferred income	£313k	£113k	—	—
Source	FullAccounts · bulk data Sep 2024	FullAccounts · bulk data Sep 2024	Accounts · bulk data Sep 2025	Accounts · bulk data Aug 2026

Derived from the latest filing

How the business works

Profit margin: 4%; Profit ÷ revenue.
Gross margin: 40.9%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £402k; Revenue ÷ average employees.
Profit per employee: £16.1k; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: —; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: —; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: —; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: —; Now —
Cash at bank: —; Now —
Headcount: ▲8%; Now 67
Deferred income: —; Now —
Fixed assets: —; Now —

Corporate ownership

Group structure

Ownership chain

Warpaint London PLCultimate parent75–100%
Retra Holdings Limited75–100%
Badgequo Limitedthis company

Bands show the share of ownership each company holds in the one below it.

From the Persons with Significant Control register (corporate controllers only).

Same industry, similar size

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Sources

Companies House profile Filing history & original accounts

Latest figures from accounts for the year to 31 Dec 2025 (profit £1.1m), from the Companies House accounts bulk data published Aug 2026. Spotted an error? Request a correction.

Updated from Companies House on 14 Oct 2026

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.