Smart Choice Metering Limited
Registered name: SMART CHOICE METERING LIMITED
Part of East Pines Holdings Ltd groupSmart Choice Metering Limited made £17m revenue and a £1.5m loss in the year to 30 Sep 2025. read from filing text
Smart Choice Metering Limited’s revenue was £17m in the year to 30 Sep 2025, with a loss of £1.5m and 207 employees. The company is classified under “activities of other holding companies” and is based in Fleetwood; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- Fleetwood, North West
- Age
- 7 yrs · since 2019
- Type
- Private Limited Company
Pass-through vehicle. This looks like a holding, staffing or umbrella company. Its revenue and profit may largely pass through to or from other entities, so the figures may not reflect a standalone operating business. It is excluded from our opportunity lists.
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The immediate parent company is”
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 30 Apr 2022 | 30 Apr 2023 | 30 Sep 2024 | 30 Sep 2025 |
|---|---|---|---|---|
| Disclosure | No P&L | Full P&Lread from filing text | Full P&Lread from filing text | Full P&Lread from filing text |
| Profit & loss | ||||
| Revenue (turnover) | — | £11.2m | £17.9m | £17m |
| Cost of sales | — | £9.2m | £14m | £13.7m |
| Gross profit | — | £2m | £4m | £3.3m |
| Operating profit | — | −£383k | £178k | −£1.3m |
| Profit before tax | — | −£502k | −£226k | −£1.5m |
| Profit after tax | — | −£536k | −£184k | −£1.5m |
| Profit (best available) | — | −£536k | −£184k | −£1.5m |
| Staff costs | — | £7.1m | £11.9m | £10.6m |
| Employees (average) | 95 | 110 | 191 | 207 |
| Ratios | ||||
| Profit margin | — | −4.8% | −1% | −8.9% |
| Gross margin | — | 17.5% | 22.2% | 19.5% |
| Revenue per employee | — | £102k | £94k | £82k |
| Profit per employee | — | −£4.9k | −£963 | −£7.3k |
| Growth (year on year) | ||||
| Headcount growth | — | ▲15.8% | — | — |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £237k | £557k | £269k | £294k |
| Net assets | −£5.6m | −£6m | −£6.3m | −£8m |
| Fixed assets | £315k | £517k | £3.3m | £2.8m |
| Current assets | £1.3m | £1.9m | £2.4m | £3.6m |
| Debtors | £243k | £99.8k | £1.4m | £2m |
| Deferred income | — | £59.9k | £54.4k | £681k |
| Source | FullAccounts · bulk data Jun 2024 | FullAccounts · bulk data Jun 2024 | FullAccounts · bulk data Jun 2025 | FullAccounts · bulk data Sep 2026 |
How the business works
- Profit margin
- −8.9%
- Profit ÷ revenue.
- Gross margin
- 19.5%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £82k
- Revenue ÷ average employees.
- Profit per employee
- −£7.3k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 16.6%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 4%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 12%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now −£8m
- Cash at bank
- —
- Now £294k
- Headcount
- —
- Now 207
- Deferred income
- —
- Now £681k
- Fixed assets
- —
- Now £2.8m
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Ownership chain
- East Pines Holdings Ltdultimate parent75–100%
- East Pines Energy Investments Limited75–100%
- Smart Choice Holding Limited75–100%
- Smart Choice Metering Limitedthis company
Bands show the share of ownership each company holds in the one below it.
Subsidiaries (1)
- AI Home Services LimitedFigures not disclosed
Sister companies (5)
- SCR X9 1124 LimitedFigures not disclosed
- Smart Choice Advisory LimitedFigures not disclosed
- Smart Choice Capital Projects LimitedFigures not disclosed
- Smart Choice Renewables LimitedFigures not disclosed
- Smart Choice Training Academy LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
Sources
Latest figures from FullAccounts for the year to 30 Sep 2025 (profit −£1.5m), from the Companies House accounts bulk data published Sep 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.