Playable Marketing Ltd
Registered name: PLAYABLE MARKETING LTD
Playable Marketing Ltd made £3.1m revenue and £36.5k profit in the year to 31 Dec 2025.
Playable Marketing Ltd’s revenue grew 7% to £3.1m in the year to 31 Dec 2025, with £36.5k profit and 11 employees. The company is classified under “business and domestic software development” and is based in London; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 8 yrs · since 2018
- Type
- Private Limited Company
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2022 | 31 Dec 2023 | 31 Dec 2024 | 31 Dec 2025 |
|---|---|---|---|---|
| Disclosure | No P&L | No P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | — | — | £2.9m | £3.1m |
| Operating profit | — | — | £44k | £47.9k |
| Profit before tax | — | — | £44.4k | £49.5k |
| Profit after tax | — | — | £33.4k | £36.5k |
| Profit (best available) | — | — | £33.4k | £36.5k |
| Employees (average) | 21 | 11 | 10 | 11 |
| Ratios | ||||
| Profit margin | — | — | 1.1% | 1.2% |
| Revenue per employee | — | — | £291k | £282k |
| Profit per employee | — | — | £3.3k | £3.3k |
| Growth (year on year) | ||||
| Revenue growth | — | — | — | ▲6.6% |
| Profit growth | — | — | — | ▲9.4% |
| Headcount growth | — | ▼47.6% | ▼9.1% | ▲10% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £46k | £71.6k | £48k | £30.4k |
| Net assets | £62.9k | £84.9k | £118k | £155k |
| Fixed assets | £20k | £5.9k | £4k | £8.9k |
| Current assets | £217k | £163k | £186k | £280k |
| Debtors | £171k | £91.9k | £138k | £249k |
| Deferred income | — | — | £33.7k | £71.7k |
| Source | FullAccounts · bulk data Jun 2024 | FullAccounts · bulk data Jun 2024 | FullAccounts · bulk data Jun 2026 | FullAccounts · bulk data Jun 2026 |
How the business works
- Profit margin
- 1.2%
- Profit ÷ revenue.
- Gross margin
- —
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £282k
- Revenue ÷ average employees.
- Profit per employee
- £3.3k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 0.3%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 2.3%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 8%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲31%
- Now £155k
- Cash at bank
- ▼37%
- Now £30.4k
- Headcount
- ▲10%
- Now 11
- Deferred income
- ▲113%
- Now £71.7k
- Fixed assets
- ▲120%
- Now £8.9k
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
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Sources
Latest figures from FullAccounts for the year to 31 Dec 2025 (profit £36.5k), from the Companies House accounts bulk data published Jun 2026. Spotted an error? Request a correction.
Updated from Companies House on 15 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.