How much does Cupcake Social Media Limited make?

Cupcake Social Media Limited reported revenue of £304k and £78.3k profit in the year to 31 Mar 2025, according to its accounts filed at Companies House.

How many employees does Cupcake Social Media Limited have?

Cupcake Social Media Limited reported an average of 3 employees in the year to 31 Mar 2025.

Is Cupcake Social Media Limited profitable?

Yes — Cupcake Social Media Limited reported a profit of £78.3k in the year to 31 Mar 2025.

Company No. 11264858 · Incorporated 20 Mar 2018

Cupcake Social Media Limited

Registered name: CUPCAKE SOCIAL MEDIA LIMITED

Cupcake Social Media Limited made £304k revenue and £78.3k profit in the year to 31 Mar 2025.

Cupcake Social Media Limited’s revenue grew 1% to £304k in the year to 31 Mar 2025, with £78.3k profit and 3 employees. The company is classified under “other publishing activities” and is based in London; we hold 4 years of its filed accounts.

Full P&L filedSection J · Information and communicationSIC 58190Other publishing activities SIC 73110Advertising agencies SIC 73120Media representation services SIC 73200Market research and public opinion polling

Status: Active
Location: London, London
Age: 8 yrs · since 2018
Type: Private Limited Company

Latest accounts · year to 31 Mar 2025

Key figures

IndependentSmall teamCapital-lightOperating leverage

Revenue

£304k

Growth ▲1%

Profit

£78.3k

Growth ▲101.4%

Profit margin

25.7%

Gross 49%

Employees

Change ▲50%

Profit / employee

£26.1k

Revenue/employee £101k

Profitable streak

3yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

4 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Mar 2022	31 Mar 2023	31 Mar 2024	31 Mar 2025
Disclosure	Full P&L	Full P&L	Full P&L	Full P&L
Profit & loss
Revenue (turnover)	£419k	£335k	£301k	£304k
Cost of sales	£349k	£247k	£137k	£155k
Gross profit	£70.1k	£87.9k	£164k	£149k
Operating profit	−£1.1k	£30.1k	£38.9k	£78.3k
Profit before tax	−£1.1k	£30.1k	£38.9k	£78.3k
Profit after tax	−£1.1k	£30.1k	£38.9k	£78.3k
Profit (best available)	−£1.1k	£30.1k	£38.9k	£78.3k
Employees (average)	1	1	2	3
Ratios
Profit margin	−0.3%	9%	12.9%	25.7%
Gross margin	16.7%	26.2%	54.4%	49%
Revenue per employee	£419k	£335k	£151k	£101k
Profit per employee	−£1.1k	£30.1k	£19.4k	£26.1k
Growth (year on year)
Revenue growth	—	▼20.1%	▼10.1%	▲1%
Profit growth	—	—	▲29%	▲101.4%
Headcount growth	—	0%	▲100%	▲50%
Balance sheet — indirect signals, not revenue
Cash at bank	£6.2k	£3.9k	£1.3k	£7.1k
Net assets	−£705	£6k	−£8k	−£2.4k
Fixed assets	£7.4k	£7.5k	£7.7k	£8.1k
Current assets	£6.9k	£5.8k	£2.6k	£8.3k
Debtors	£750	£1.9k	£1.4k	£1.3k
Source	FullAccounts · bulk data Dec 2023	FullAccounts · bulk data Dec 2023	FullAccounts · bulk data Dec 2024	FullAccounts · bulk data Dec 2025

Derived from the latest filing

How the business works

Profit margin: 25.7%; Profit ÷ revenue.
Gross margin: 49%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £101k; Revenue ÷ average employees.
Profit per employee: £26.1k; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 2.7%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: —; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 0.4%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: —; Now −£2.4k
Cash at bank: ▲455%; Now £7.1k
Headcount: ▲50%; Now 3
Deferred income: —; Now —
Fixed assets: ▲5%; Now £8.1k

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Mar 2025 (profit £78.3k), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.