Finecast Limited
Registered name: FINECAST LIMITED
Part of Wpp Plc groupFinecast Limited made £193m revenue and £7.7m profit in the year to 31 Dec 2023.
Finecast Limited’s revenue grew 18% to £193m in the year to 31 Dec 2023, with £7.7m profit and 114 employees. The company is classified under “advertising agencies” and is based in London; we hold 3 years of its filed accounts.
- Status
- Active
- Location
- London
- Age
- 9 yrs · since 2017
- Type
- Private Limited Company
Key figures
Financial history
| Year to | 31 Dec 2021 | 31 Dec 2022 | 31 Dec 2023 |
|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L |
| Profit & loss | |||
| Revenue (turnover) | £151m | £164m | £193m |
| Cost of sales | −£124m | −£131m | −£161m |
| Gross profit | £26.4m | £32.4m | £32.1m |
| Operating profit | £5.6m | £1.6m | £1.6m |
| Profit before tax | £5.9m | £3.7m | £5.7m |
| Profit after tax | £5.3m | £2.2m | £7.7m |
| Profit (best available) | £5.3m | £2.2m | £7.7m |
| Employees (average) | 88 | 121 | 114 |
| Ratios | |||
| Profit margin | 3.5% | 1.4% | 4% |
| Gross margin | 17.5% | 19.8% | 16.6% |
| Revenue per employee | £1.7m | £1.4m | £1.7m |
| Profit per employee | £60.2k | £18.5k | £67.8k |
| Growth (year on year) | |||
| Revenue growth | — | ▲8.7% | ▲17.8% |
| Profit growth | — | ▼57.7% | ▲244.7% |
| Headcount growth | — | ▲37.5% | ▼5.8% |
| Balance sheet — indirect signals, not revenue | |||
| Net assets | — | — | — |
| Source | Accounts · bulk data Nov 2023 | Accounts · bulk data Nov 2023 | Accounts · bulk data Oct 2024 |
How the business works
- Profit margin
- 4%
- Profit ÷ revenue.
- Gross margin
- 16.6%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £1.7m
- Revenue ÷ average employees.
- Profit per employee
- £67.8k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now —
- Cash at bank
- —
- Now —
- Headcount
- ▼6%
- Now 114
- Deferred income
- —
- Now —
- Fixed assets
- —
- Now —
Group structure
Ownership chain
- Wpp Plc (registered outside the UK register)ultimate parent75–100%
- WPP Jubilee Limited75–100%
- Finecast Limitedthis company
Bands show the share of ownership each company holds in the one below it.
Sister companies (11)
- Burson Holdings LimitedFigures not disclosed
- Mone LimitedActive - Proposal to Strike offFigures not disclosed
- TWW Group LimitedActive - Proposal to Strike offFigures not disclosed
- WPP CompeteFigures not disclosed
- WPP Finance 2010Rev. — · Profit £493k
- WPP Finance 2013Rev. — · Profit £1.1m
- WPP Finance 2016Active - Proposal to Strike offFigures not disclosed
- WPP GlobalFigures not disclosed
- WPP HeadlineFigures not disclosed
- WPP MR Overseas Media Holdings LimitedFigures not disclosed
- WPP UK TorreFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
Sources
Latest figures from accounts for the year to 31 Dec 2023 (profit £7.7m), from the Companies House accounts bulk data published Oct 2024. Spotted an error? Request a correction.
Updated from Companies House on 19 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.