How much does Fairyloot Ltd make?

Fairyloot Ltd reported revenue of £23.4m and £2.2m profit in the year to 31 Mar 2025, according to its accounts filed at Companies House.

How many employees does Fairyloot Ltd have?

Fairyloot Ltd reported an average of 35 employees in the year to 31 Mar 2025.

Is Fairyloot Ltd profitable?

Yes — Fairyloot Ltd reported a profit of £2.2m in the year to 31 Mar 2025.

Company No. 10641483 · Incorporated 27 Feb 2017

Fairyloot Ltd

Registered name: FAIRYLOOT LTD

Part of Aetheria Holdings Ltd group

Fairyloot Ltd made £23.4m revenue and £2.2m profit in the year to 31 Mar 2025.

Fairyloot Ltd’s revenue grew 22% to £23.4m in the year to 31 Mar 2025, with £2.2m profit and 35 employees. The company is classified under “retail sale via mail order houses or via internet” and is based in London; we hold 4 years of its filed accounts.

Full P&L filedSection G · Wholesale and retail trade; repair of motor vehiclesSIC 47910Retail sale via mail order houses or via Internet

Status: Active
Location: London, London
Age: 9 yrs · since 2017
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.

Latest accounts · year to 31 Mar 2025

Key figures

Capital-light

Revenue

£23.4m

Growth ▲22.4%

Profit

£2.2m

Growth ▼15.5%

Profit margin

9.6%

Gross 20.8%

Employees

Change ▲20.7%

Profit / employee

£64k

Revenue/employee £670k

Profitable streak

3yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

4 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Mar 2022	31 Mar 2023	31 Mar 2024	31 Mar 2025
Disclosure	No P&L	Full P&L	Full P&L	Full P&L
Profit & loss
Revenue (turnover)	—	£13.9m	£19.1m	£23.4m
Cost of sales	—	£10.8m	£14.2m	£18.6m
Gross profit	—	£3.2m	£4.9m	£4.9m
Operating profit	—	£2.2m	£3.5m	£3.1m
Profit before tax	—	£2.2m	£3.5m	£3.1m
Profit after tax	—	£1.8m	£2.7m	£2.2m
Profit (best available)	—	£1.8m	£2.7m	£2.2m
Staff costs	—	£472k	£740k	£1.1m
Employees (average)	16	16	29	35
Ratios
Profit margin	—	12.8%	13.9%	9.6%
Gross margin	—	22.7%	25.8%	20.8%
Revenue per employee	—	£870k	£660k	£670k
Profit per employee	—	£111k	£91.4k	£64k
Growth (year on year)
Revenue growth	—	—	▲37.6%	▲22.4%
Profit growth	—	—	▲48.9%	▼15.5%
Headcount growth	—	0%	▲81.3%	▲20.7%
Balance sheet — indirect signals, not revenue
Cash at bank	£1.2m	£2.6m	£3.4m	£3.3m
Net assets	£1.7m	£3.2m	£5.2m	£6.3m
Fixed assets	£63.6k	£80.1k	£81.8k	£91.6k
Current assets	£2.8m	£4.7m	£9.1m	£10.4m
Debtors	£880k	£946k	£3.6m	£3.3m
Deferred income	£676k	£377k	£1.4m	£2.1m
Source	Accounts · bulk data Dec 2023	Accounts · bulk data Dec 2023	FullAccounts · bulk data Dec 2024	FullAccounts · bulk data Mar 2026

Derived from the latest filing

How the business works

Profit margin: 9.6%; Profit ÷ revenue.
Gross margin: 20.8%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £670k; Revenue ÷ average employees.
Profit per employee: £64k; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 0.4%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 9%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 13.9%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▲20%; Now £6.3m
Cash at bank: ▼2%; Now £3.3m
Headcount: ▲21%; Now 35
Deferred income: ▲51%; Now £2.1m
Fixed assets: ▲12%; Now £91.6k

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

Aetheria Holdings Ltdultimate parent75–100%
Fairyloot Ltdthis company

Bands show the share of ownership each company holds in the one below it.

From the Persons with Significant Control register (corporate controllers only).

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Mar 2025 (profit £2.2m), from the Companies House accounts bulk data published Mar 2026. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.