Business Comparison Ltd
Registered name: BUSINESS COMPARISON LTD
Part of Barolo Finco Limited groupBusiness Comparison Ltd made £8.3m revenue and a £370k loss in the year to 31 Mar 2025.
Business Comparison Ltd’s revenue grew 3% to £8.3m in the year to 31 Mar 2025, with a loss of £370k and 14 employees. The company is classified under “advertising agencies” and is based in Chester; we hold 3 years of its filed accounts.
- Status
- Active
- Location
- Chester
- Age
- 10 yrs · since 2016
- Type
- Private Limited Company
Key figures
Financial history
| Year to | 31 Mar 2023 | 31 Mar 2024 | 31 Mar 2025 |
|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L |
| Profit & loss | |||
| Revenue (turnover) | £5.5m | £8.1m | £8.3m |
| Cost of sales | −£4m | −£6.2m | −£6.5m |
| Gross profit | £1.4m | £1.8m | £1.8m |
| Operating profit | −£78k | £59k | −£431k |
| Profit before tax | −£78k | £59k | −£382k |
| Profit after tax | −£91k | £49k | −£370k |
| Profit (best available) | −£91k | £49k | −£370k |
| Employees (average) | 7 | 11 | 14 |
| Ratios | |||
| Profit margin | −1.7% | 0.6% | −4.5% |
| Gross margin | 26.1% | 22.9% | 21.9% |
| Revenue per employee | £782k | £732k | £592k |
| Profit per employee | −£13k | £4.5k | −£26.4k |
| Growth (year on year) | |||
| Revenue growth | — | ▲47.1% | ▲3% |
| Profit growth | — | — | ▼855.1% |
| Headcount growth | — | ▲57.1% | ▲27.3% |
| Balance sheet — indirect signals, not revenue | |||
| Net assets | — | — | — |
| Source | Accounts · bulk data Aug 2024 | Accounts · bulk data Aug 2024 | Accounts · bulk data Sep 2025 |
How the business works
- Profit margin
- −4.5%
- Profit ÷ revenue.
- Gross margin
- 21.9%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £592k
- Revenue ÷ average employees.
- Profit per employee
- −£26.4k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now —
- Cash at bank
- —
- Now —
- Headcount
- ▲27%
- Now 14
- Deferred income
- —
- Now —
- Fixed assets
- —
- Now —
Group structure
Ownership chain
- Barolo Finco Limitedultimate parent75–100%
- Barolo Midco Limited75–100%
- Barolo Bidco Limited75–100%
- Smile Topco Limited75–100%
- Smile Midco 1 Limited75–100%
- Smile Midco 2 Limited75–100%
- Smile Bidco Limited75–100%
- Bionic Services Group Limited75–100%
- Business Comparison Group Limited75–100%
- Business Comparison Ltdthis company
Bands show the share of ownership each company holds in the one below it.
From the Persons with Significant Control register (corporate controllers only).
Sources
Latest figures from accounts for the year to 31 Mar 2025 (profit −£370k), from the Companies House accounts bulk data published Sep 2025. Spotted an error? Request a correction.
Updated from Companies House on 16 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.