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Company No. 10220681 · Incorporated 8 Jun 2016

Petlab Media Limited

Registered name: PETLAB MEDIA LIMITED

Part of Pug Midco 1 Limited group

Petlab Media Limited made £145k revenue and a £195k loss in the year to 31 Dec 2023. read from filing text

Petlab Media Limited’s revenue grew 5% to £145k in the year to 31 Dec 2023, with a loss of £195k and 0 employees. The company is classified under “advertising agencies” and is based in London; we hold 3 years of its filed accounts.

Full P&L filedSection M · Professional, scientific and technical activitiesSIC 73110Advertising agencies
Status
Active
Location
London, London
Age
10 yrs · since 2016
Type
Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.

Latest accounts · year to 31 Dec 2023

Key figures

Small teamDoing more with lessCash flow filed
Revenue
£145k
Growth ▲4.6%
Profit
−£195k
Growth —
Profit margin
−134.7%
Gross 12.4%
Employees
0
Change ▼100%
Profit / employee
—
 
Profitable streak
0yrs
Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

3 filed years

Financial history

Multi-year financials, oldest to newest
Year to31 Dec 202131 Dec 202231 Dec 2023
DisclosureFull P&Lread from filing textFull P&Lread from filing textFull P&Lread from filing text
Profit & loss
Revenue (turnover)£17.4m£138k£145k
Cost of sales£583k£243k£127k
Gross profit£16.8m−£105k£17.9k
Operating profit£776k−£814k−£258k
Profit before tax£776k−£811k−£258k
Profit after tax£776k−£632k−£195k
Profit (best available)£776k−£632k−£195k
Employees (average)1650
Ratios
Profit margin4.5%−457.2%−134.7%
Gross margin96.7%−75.8%12.4%
Revenue per employee£1.1m£27.6k—
Profit per employee£48.5k−£126k—
Cash conversion228.9%——
Growth (year on year)
Revenue growth—▼99.2%▲4.6%
Profit growth—▼181.4%—
Headcount growth—▼68.8%▼100%
Balance sheet — indirect signals, not revenue
Cash at bank£29.1k£65.7k£46.1k
Net assets£852k£220k£25.1k
Current assets£19.2m£2.4m£2.3m
Cash from operations£1.8m£262k−£2m
SourceAccounts · bulk data Dec 2023Accounts · bulk data Dec 2023FullAccounts · bulk data Sep 2024
Derived from the latest filing

How the business works

Profit margin
−134.7%
Profit ÷ revenue.
Gross margin
12.4%
Gross profit ÷ revenue. High for software and services.
Revenue per employee
—
Revenue ÷ average employees.
Profit per employee
—
Profit ÷ average employees.
Cash conversion
—
Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue
—
Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue
—
Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue
—
Money owed by customers. Low = customers pay quickly.
Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets
▼89%
Now £25.1k
Cash at bank
▼30%
Now £46.1k
Headcount
▼100%
Now 0
Deferred income
—
Now —
Fixed assets
—
Now —
Corporate ownership

Group structure

Ownership chain

  1. Pug Midco 1 Limitedultimate parent75–100%
  2. Pug Midco 2 Limited75–100%
  3. Pug Midco 3 Limited75–100%
  4. Pug Bidco Limited75–100%
  5. Pug Holdco (UK) Limited75–100%
  6. Petlab Group Limited75–100%
  7. Petlab Media Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Sister companies (1)

From the Persons with Significant Control register (corporate controllers only).

Same industry, similar size

Similar profitable businesses

Industry benchmarks →

Sources

Latest figures from FullAccounts for the year to 31 Dec 2023 (profit −£195k), from the Companies House accounts bulk data published Sep 2024. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.