How much does Cheerful Links Ltd make?

Cheerful Links Ltd reported revenue of £28.7m and £472k profit in the year to 31 Jul 2024, according to its accounts filed at Companies House.

How many employees does Cheerful Links Ltd have?

Cheerful Links Ltd reported an average of 52 employees in the year to 31 Jul 2024.

Is Cheerful Links Ltd profitable?

Yes — Cheerful Links Ltd reported a profit of £472k in the year to 31 Jul 2024.

Company No. 09680481 · Incorporated 10 Jul 2015

Cheerful Links Ltd

Registered name: CHEERFUL LINKS LTD

Part of Win Tai Printing (UK) Ltd group

Cheerful Links Ltd made £28.7m revenue and £472k profit in the year to 31 Jul 2024. read from filing text

Cheerful Links Ltd’s revenue was £28.7m in the year to 31 Jul 2024, with £472k profit and 52 employees. The company is classified under “other food services” and is based in Stoke-on-Trent; we hold 3 years of its filed accounts.

Full P&L filedSection I · Accommodation and food servicesSIC 56290Other food services

Status: Active
Location: Stoke-on-Trent, West Midlands
Age: 11 yrs · since 2015
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The parent company is Win Tai Printing (UK) Limited, a company incorporated in Great Britain and registered in England and Wales. The registered office is Unit 1, 276 Victoria Road, Stoke-On-Trent, En”

Latest accounts · year to 31 Jul 2024

Key figures

Capital-lightOperating leverage

Revenue

£28.7m

Growth ▲0.1%

Profit

£472k

Growth ▲48.6%

Profit margin

1.6%

Gross 10%

Employees

Change ▲2%

Profit / employee

£9.1k

Revenue/employee £552k

Profitable streak

3yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

3 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Jul 2022	31 Jul 2023	31 Jul 2024
Disclosure	Full P&Lread from filing text	Full P&Lread from filing text	Full P&Lread from filing text
Profit & loss
Revenue (turnover)	£21.4m	£28.7m	£28.7m
Cost of sales	£18.2m	£26m	£25.8m
Gross profit	£3.1m	£2.7m	£2.9m
Operating profit	£1.1m	£389k	£490k
Profit before tax	£1.1m	£394k	£491k
Profit after tax	£858k	£318k	£472k
Profit (best available)	£858k	£318k	£472k
Staff costs	£1m	£1.3m	£1.5m
Employees (average)	40	51	52
Ratios
Profit margin	4%	1.1%	1.6%
Gross margin	14.7%	9.4%	10%
Revenue per employee	£535k	£563k	£552k
Profit per employee	£21.5k	£6.2k	£9.1k
Growth (year on year)
Revenue growth	—	▲34.1%	▲0.1%
Profit growth	—	▼63%	▲48.6%
Headcount growth	—	▲27.5%	▲2%
Balance sheet — indirect signals, not revenue
Cash at bank	£729k	£990k	£370k
Net assets	£2.4m	£2.7m	£3.1m
Fixed assets	£1.8m	£1.9m	£2.2m
Current assets	£3.8m	£5.5m	£5.2m
Debtors	£764k	£1.3m	£911k
Deferred income	£79.7k	£93.6k	£102k
Source	FullAccounts · bulk data Apr 2024	FullAccounts · bulk data Apr 2024	FullAccounts · bulk data Apr 2025

Derived from the latest filing

How the business works

Profit margin: 1.6%; Profit ÷ revenue.
Gross margin: 10%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £552k; Revenue ÷ average employees.
Profit per employee: £9.1k; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 7.6%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 0.4%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 3.2%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▲15%; Now £3.1m
Cash at bank: ▼63%; Now £370k
Headcount: ▲2%; Now 52
Deferred income: ▲9%; Now £102k
Fixed assets: ▲18%; Now £2.2m

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

Win Tai Printing (UK) Ltdultimate parent75–100%
Cheerful Links Ltdthis company

Bands show the share of ownership each company holds in the one below it.

Subsidiaries (1)

Cheerful Links (Manchester) LimitedRev. — · Profit £67.6k

Sister companies (4)

Cheerful Links (London) LtdFigures not disclosed
Cheerful Links (Norwich) LtdFigures not disclosed
Max Properties LimitedFigures not disclosed
Win Tai NSM LimitedFigures not disclosed

From the Persons with Significant Control register (corporate controllers only).

Same industry, similar size

Similar profitable businesses

Industry benchmarks →

Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Jul 2024 (profit £472k), from the Companies House accounts bulk data published Apr 2025. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.