Ads Technology Solutions UK Limited
Registered name: ADS TECHNOLOGY SOLUTIONS UK LIMITED
Part of Government Of Abu Dhabi groupAds Technology Solutions UK Limited made £5.1m revenue and £745k profit in the year to 31 Dec 2024. read from filing text
Ads Technology Solutions UK Limited’s revenue fell 39% to £5.1m in the year to 31 Dec 2024, with £745k profit and 20 employees. The company is classified under “activities of insurance agents and brokers” and is based in London; we hold 3 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 12 yrs · since 2014
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The Company's immediate parent company is ADS Securities LLC, a company incorporated in the United”
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2022 | 31 Dec 2023 | 31 Dec 2024 |
|---|---|---|---|
| Disclosure | Full P&Lread from filing text | Full P&Lread from filing text | Full P&Lread from filing text |
| Profit & loss | |||
| Revenue (turnover) | £7.3m | £8.4m | £5.1m |
| Gross profit | £7.3m | £8.4m | £5.1m |
| Operating profit | £660k | £499k | £782k |
| Profit before tax | £660k | £483k | £745k |
| Profit (best available) | £660k | £483k | £745k |
| Staff costs | £4.7m | £4m | £2.8m |
| Employees (average) | 27 | 22 | 20 |
| Ratios | |||
| Profit margin | 9.1% | 5.8% | 14.5% |
| Gross margin | 100% | 100% | 100% |
| Revenue per employee | £269k | £382k | £257k |
| Profit per employee | £24.4k | £21.9k | £37.2k |
| Growth (year on year) | |||
| Revenue growth | — | ▲15.8% | ▼38.8% |
| Profit growth | — | ▼26.8% | ▲54.2% |
| Headcount growth | — | ▼18.5% | ▼9.1% |
| Balance sheet — indirect signals, not revenue | |||
| Cash at bank | £0 | £124k | £88.3k |
| Net assets | £849k | £1.2m | £1.8m |
| Source | FullAccounts · bulk data Apr 2025 | FullAccounts · bulk data Apr 2025 | FullAccounts · bulk data Jan 2026 |
How the business works
- Profit margin
- 14.5%
- Profit ÷ revenue.
- Gross margin
- 100%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £257k
- Revenue ÷ average employees.
- Profit per employee
- £37.2k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲44%
- Now £1.8m
- Cash at bank
- ▼29%
- Now £88.3k
- Headcount
- ▼9%
- Now 20
- Deferred income
- —
- Now —
- Fixed assets
- —
- Now —
Group structure
Ownership chain
- Government Of Abu Dhabi (registered outside the UK register)ultimate parent75–100%
- Ads Technology Solutions UK Limitedthis company
Bands show the share of ownership each company holds in the one below it.
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from FullAccounts for the year to 31 Dec 2024 (profit £745k), from the Companies House accounts bulk data published Jan 2026. Spotted an error? Request a correction.
Updated from Companies House on 13 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.