Second Nature Healthy Habits Ltd
Registered name: SECOND NATURE HEALTHY HABITS LTD
Second Nature Healthy Habits Ltd made £16m revenue and £690k profit in the year to 31 Dec 2025.
Second Nature Healthy Habits Ltd’s revenue grew 70% to £16m in the year to 31 Dec 2025, with £690k profit and 120 employees. The company is classified under “business and domestic software development” and is based in London; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 13 yrs · since 2013
- Type
- Private Limited Company
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2022 | 31 Dec 2023 | 31 Dec 2024 | 31 Dec 2025 |
|---|---|---|---|---|
| Disclosure | No P&L | No P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | — | — | £9.4m | £16m |
| Cost of sales | — | — | £4.7m | £9.1m |
| Gross profit | — | — | £4.7m | £6.9m |
| Operating profit | — | — | £468k | £810k |
| Profit before tax | — | — | £406k | £823k |
| Profit after tax | — | — | £3m | £690k |
| Profit (best available) | — | — | £3m | £690k |
| Staff costs | — | — | £4.1m | £6.1m |
| Employees (average) | 91 | 73 | 84 | 120 |
| Ratios | ||||
| Profit margin | — | — | 31.7% | 4.3% |
| Gross margin | — | — | 49.8% | 43.1% |
| Revenue per employee | — | — | £112k | £134k |
| Profit per employee | — | — | £35.6k | £5.7k |
| Cash conversion | — | — | −36.6% | 26.8% |
| Growth (year on year) | ||||
| Revenue growth | — | — | — | ▲69.9% |
| Profit growth | — | — | — | ▼76.9% |
| Headcount growth | — | ▼19.8% | ▲15.1% | ▲42.9% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £2.7m | £1.6m | £1.2m | £919k |
| Net assets | £1.4m | £1.2m | £4.4m | £5.1m |
| Fixed assets | £87.1k | £68.1k | £59.2k | £80.2k |
| Current assets | £4m | £2.9m | £5.6m | £6.2m |
| Debtors | £226k | £257k | £462k | £1.3m |
| Deferred income | — | — | £638k | £433k |
| Cash from operations | — | — | −£171k | £217k |
| Source | FullAccounts · bulk data Feb 2024 | FullAccounts · bulk data Feb 2024 | FullAccounts · bulk data Sep 2025 | FullAccounts · bulk data Sep 2026 |
How the business works
- Profit margin
- 4.3%
- Profit ÷ revenue.
- Gross margin
- 43.1%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £134k
- Revenue ÷ average employees.
- Profit per employee
- £5.7k
- Profit ÷ average employees.
- Cash conversion
- 26.8%
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 0.5%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 2.7%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 7.8%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲15%
- Now £5.1m
- Cash at bank
- ▼22%
- Now £919k
- Headcount
- ▲43%
- Now 120
- Deferred income
- ▼32%
- Now £433k
- Fixed assets
- ▲36%
- Now £80.2k
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
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Sources
Latest figures from FullAccounts for the year to 31 Dec 2025 (profit £690k), from the Companies House accounts bulk data published Sep 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.