How much does Whitesales Limited make?

Whitesales Limited reported revenue of £12.1m and a loss of £1.7m in the year to 31 Dec 2024, according to its accounts filed at Companies House.

How many employees does Whitesales Limited have?

Whitesales Limited reported an average of 80 employees in the year to 31 Dec 2024.

Is Whitesales Limited profitable?

No — Whitesales Limited reported a loss of £1.7m in the year to 31 Dec 2024.

Company No. 08482222 · Incorporated 10 Apr 2013

Whitesales Limited

Registered name: WHITESALES LIMITED

Part of Whitesales Holdings Limited group

Whitesales Limited made £12.1m revenue and a £1.7m loss in the year to 31 Dec 2024.

Whitesales Limited’s revenue fell 5% to £12.1m in the year to 31 Dec 2024, with a loss of £1.7m and 80 employees. The company is classified under “roofing activities” and is based in Cranleigh; we hold 3 years of its filed accounts.

Full P&L filedSection F · ConstructionSIC 43910Roofing activities

Status: Active
Location: Cranleigh, South East
Age: 13 yrs · since 2013
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.

Latest accounts · year to 31 Dec 2024

Key figures

Capital-lightBoring industry

Revenue

£12.1m

Growth ▼5.2%

Profit

−£1.7m

Growth —

Profit margin

−14.3%

Gross 16.3%

Employees

Change ▼7%

Profit / employee

−£21.5k

Revenue/employee £151k

Profitable streak

0yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

3 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Dec 2022	31 Dec 2023	31 Dec 2024
Disclosure	Full P&Lread from filing text	Full P&L	Full P&L
Profit & loss
Revenue (turnover)	£15.4m	£12.7m	£12.1m
Cost of sales	£11m	£10.6m	£10.1m
Gross profit	£4.3m	£2.1m	£2m
Operating profit	£11.1k	−£1.2m	−£379k
Profit before tax	−£107k	−£1.5m	−£2.1m
Profit after tax	−£143k	−£750k	−£1.7m
Profit (best available)	−£143k	−£750k	−£1.7m
Staff costs	—	£4.1m	£4.3m
Employees (average)	101	86	80
Ratios
Profit margin	−0.9%	−5.9%	−14.3%
Gross margin	28.2%	16.9%	16.3%
Revenue per employee	£152k	£148k	£151k
Profit per employee	−£1.4k	−£8.7k	−£21.5k
Growth (year on year)
Revenue growth	—	▼17.3%	▼5.2%
Headcount growth	—	▼14.8%	▼7%
Balance sheet — indirect signals, not revenue
Cash at bank	£30k	£7.6k	£111k
Net assets	£1.4m	−£135k	−£1.9m
Fixed assets	£3.1m	£2.3m	£653k
Current assets	£3.6m	£5.2m	£4.7m
Debtors	£1.3m	£2.4m	£1.1m
Deferred income	£440k	£426k	£709k
Source	FullAccounts · bulk data Dec 2024	FullAccounts · bulk data Dec 2024	FullAccounts · bulk data Apr 2026

Derived from the latest filing

How the business works

Profit margin: −14.3%; Profit ÷ revenue.
Gross margin: 16.3%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £151k; Revenue ÷ average employees.
Profit per employee: −£21.5k; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 5.4%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 5.9%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 9.2%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: —; Now −£1.9m
Cash at bank: ▲1359%; Now £111k
Headcount: ▼7%; Now 80
Deferred income: ▲66%; Now £709k
Fixed assets: ▼71%; Now £653k

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

Whitesales Holdings Limitedultimate parent75–100%
Whitesales Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Sister companies (1)

Lareine Engineering (Holdings) LimitedFigures not disclosed

From the Persons with Significant Control register (corporate controllers only).

Same industry, similar size

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Industry benchmarks →

Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Dec 2024 (profit −£1.7m), from the Companies House accounts bulk data published Apr 2026. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.