WPP Data & Technology Solutions Ltd
Registered name: WPP DATA & TECHNOLOGY SOLUTIONS LTD
Part of Wpp Plc groupWPP Data & Technology Solutions Ltd made £112m revenue and a £4.6m loss in the year to 31 Dec 2025.
WPP Data & Technology Solutions Ltd’s revenue grew 70% to £112m in the year to 31 Dec 2025, with a loss of £4.6m and 238 employees. The company is classified under “business and domestic software development” and is based in London; we hold 2 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 13 yrs · since 2012
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2024 | 31 Dec 2025 |
|---|---|---|
| Disclosure | Full P&L | Full P&L |
| Profit & loss | ||
| Revenue (turnover) | £66m | £112m |
| Cost of sales | £47.1m | £100m |
| Gross profit | £18.9m | £11.5m |
| Operating profit | −£17.9m | £8.5m |
| Profit before tax | −£22.4m | £4.6m |
| Profit after tax | −£23.3m | −£4.6m |
| Profit (best available) | −£23.3m | −£4.6m |
| Staff costs | £27.7m | £38.6m |
| Employees (average) | 151 | 238 |
| Ratios | ||
| Profit margin | −35.4% | −4.1% |
| Gross margin | 28.7% | 10.3% |
| Revenue per employee | £437k | £471k |
| Profit per employee | −£155k | −£19.1k |
| Growth (year on year) | ||
| Revenue growth | — | ▲69.7% |
| Headcount growth | — | ▲57.6% |
| Balance sheet — indirect signals, not revenue | ||
| Net assets | −£70.3m | £80.4m |
| Fixed assets | £23m | £55.3m |
| Current assets | £36.4m | £99.4m |
| Debtors | £0 | £246k |
| Source | FullAccounts · bulk data Aug 2026 | FullAccounts · bulk data Aug 2026 |
How the business works
- Profit margin
- −4.1%
- Profit ÷ revenue.
- Gross margin
- 10.3%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £471k
- Revenue ÷ average employees.
- Profit per employee
- −£19.1k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 49.4%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 0.2%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now £80.4m
- Cash at bank
- —
- Now —
- Headcount
- ▲58%
- Now 238
- Deferred income
- —
- Now —
- Fixed assets
- ▲141%
- Now £55.3m
Group structure
Ownership chain
- Wpp Plc (registered outside the UK register)ultimate parent75–100%
- WPP Jubilee Limited75–100%
- WPP MR Overseas Media Holdings Limited75–100%
- WPP 2005 Limited75–100%
- WPP Group (UK) Ltd75–100%
- WPP Samson Limited75–100%
- WPP Data & Technology Solutions Ltdthis company
Bands show the share of ownership each company holds in the one below it.
Sister companies (9)
- WPP Media Motion Entertainment LimitedRev. £192m · Profit £11.8m
- Essence Global LimitedRev. £141m · Profit £9.1m
- Essencemediacom North LimitedRev. £48.1m · Profit £1m
- Wavemaker Global LimitedRev. £36.5m · Profit −£659k
- Burson Group LimitedFigures not disclosed
- Maxus Communications (UK) LimitedActive - Proposal to Strike offFigures not disclosed
- WPP Group Holdings LimitedFigures not disclosed
- WPP Rocky LtdFigures not disclosed
- WPP Samson Two LimitedActive - Proposal to Strike offFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
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- Staff
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Sources
Latest figures from FullAccounts for the year to 31 Dec 2025 (profit −£4.6m), from the Companies House accounts bulk data published Aug 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.