Wavemaker Global Limited
Registered name: WAVEMAKER GLOBAL LIMITED
Part of Wpp Plc groupWavemaker Global Limited made £36.5m revenue and a £659k loss in the year to 31 Dec 2025.
Wavemaker Global Limited’s revenue fell 6% to £36.5m in the year to 31 Dec 2025, with a loss of £659k and 71 employees. The company is classified under “other business support service activities” and is based in London; we hold 3 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 26 yrs · since 2000
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2023 | 31 Dec 2024 | 31 Dec 2025 |
|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L |
| Profit & loss | |||
| Revenue (turnover) | £35.4m | £38.7m | £36.5m |
| Cost of sales | £25.3m | £29.9m | £20.3m |
| Gross profit | £10.1m | £8.8m | £16.3m |
| Operating profit | −£4.1m | −£534k | £2.3m |
| Profit before tax | −£6.4m | −£3.1m | −£57k |
| Profit after tax | −£6.3m | −£3.1m | −£659k |
| Profit (best available) | −£6.3m | −£3.1m | −£659k |
| Staff costs | £28.6m | £26.9m | £23.6m |
| Employees (average) | 180 | 161 | 71 |
| Ratios | |||
| Profit margin | −17.8% | −8% | −1.8% |
| Gross margin | 28.6% | 22.8% | 44.5% |
| Revenue per employee | £197k | £241k | £515k |
| Profit per employee | −£35.1k | −£19.3k | −£9.3k |
| Growth (year on year) | |||
| Revenue growth | — | ▲9.4% | ▼5.6% |
| Headcount growth | — | ▼10.6% | ▼55.9% |
| Balance sheet — indirect signals, not revenue | |||
| Cash at bank | £911k | £1.4m | £3.7m |
| Net assets | −£53.3m | −£53.7m | −£52.1m |
| Fixed assets | £769k | £812k | £212k |
| Current assets | £63.3m | £65.8m | £66.4m |
| Debtors | £17.8m | £25.9m | £13.6m |
| Deferred income | £36.7m | £35.9m | £35.6m |
| Source | FullAccounts · bulk data May 2026 | FullAccounts · bulk data May 2026 | FullAccounts · bulk data Sep 2026 |
How the business works
- Profit margin
- −1.8%
- Profit ÷ revenue.
- Gross margin
- 44.5%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £515k
- Revenue ÷ average employees.
- Profit per employee
- −£9.3k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 0.6%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 97.5%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 37.3%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now −£52.1m
- Cash at bank
- ▲158%
- Now £3.7m
- Headcount
- ▼56%
- Now 71
- Deferred income
- ▼1%
- Now £35.6m
- Fixed assets
- ▼74%
- Now £212k
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Ownership chain
- Wpp Plc (registered outside the UK register)ultimate parent75–100%
- WPP Jubilee Limited75–100%
- WPP MR Overseas Media Holdings Limited75–100%
- WPP 2005 Limited75–100%
- WPP Group (UK) Ltd75–100%
- WPP Samson Limited75–100%
- Wavemaker Global Limitedthis company
Bands show the share of ownership each company holds in the one below it.
Sister companies (9)
- WPP Media Motion Entertainment LimitedRev. £192m · Profit £11.8m
- Essence Global LimitedRev. £141m · Profit £9.1m
- WPP Data & Technology Solutions LtdRev. £112m · Profit −£4.6m
- Essencemediacom North LimitedRev. £48.1m · Profit £1m
- Burson Group LimitedFigures not disclosed
- Maxus Communications (UK) LimitedActive - Proposal to Strike offFigures not disclosed
- WPP Group Holdings LimitedFigures not disclosed
- WPP Rocky LtdFigures not disclosed
- WPP Samson Two LimitedActive - Proposal to Strike offFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from FullAccounts for the year to 31 Dec 2025 (profit −£659k), from the Companies House accounts bulk data published Sep 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.