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Company No. 04078556 · Incorporated 26 Sep 2000

Wavemaker Global Limited

Registered name: WAVEMAKER GLOBAL LIMITED

Part of Wpp Plc group

Wavemaker Global Limited made £36.5m revenue and a £659k loss in the year to 31 Dec 2025.

Wavemaker Global Limited’s revenue fell 6% to £36.5m in the year to 31 Dec 2025, with a loss of £659k and 71 employees. The company is classified under “other business support service activities” and is based in London; we hold 3 years of its filed accounts.

Full P&L filedSection N · Administrative and support servicesSIC 82990Other business support service activities n.e.c.
Status
Active
Location
London, London
Age
26 yrs · since 2000
Type
Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.

Latest accounts · year to 31 Dec 2025

Key figures

Capital-light
Revenue
£36.5m
Growth ▼5.6%
Profit
−£659k
Growth —
Profit margin
−1.8%
Gross 44.5%
Employees
71
Change ▼55.9%
Profit / employee
−£9.3k
Revenue/employee £515k
Profitable streak
0yrs
Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

3 filed years

Financial history

Multi-year financials, oldest to newest
Year to31 Dec 202331 Dec 202431 Dec 2025
DisclosureFull P&LFull P&LFull P&L
Profit & loss
Revenue (turnover)£35.4m£38.7m£36.5m
Cost of sales£25.3m£29.9m£20.3m
Gross profit£10.1m£8.8m£16.3m
Operating profit−£4.1m−£534k£2.3m
Profit before tax−£6.4m−£3.1m−£57k
Profit after tax−£6.3m−£3.1m−£659k
Profit (best available)−£6.3m−£3.1m−£659k
Staff costs£28.6m£26.9m£23.6m
Employees (average)18016171
Ratios
Profit margin−17.8%−8%−1.8%
Gross margin28.6%22.8%44.5%
Revenue per employee£197k£241k£515k
Profit per employee−£35.1k−£19.3k−£9.3k
Growth (year on year)
Revenue growth—▲9.4%▼5.6%
Headcount growth—▼10.6%▼55.9%
Balance sheet — indirect signals, not revenue
Cash at bank£911k£1.4m£3.7m
Net assets−£53.3m−£53.7m−£52.1m
Fixed assets£769k£812k£212k
Current assets£63.3m£65.8m£66.4m
Debtors£17.8m£25.9m£13.6m
Deferred income£36.7m£35.9m£35.6m
SourceFullAccounts · bulk data May 2026FullAccounts · bulk data May 2026FullAccounts · bulk data Sep 2026
Derived from the latest filing

How the business works

Profit margin
−1.8%
Profit ÷ revenue.
Gross margin
44.5%
Gross profit ÷ revenue. High for software and services.
Revenue per employee
£515k
Revenue ÷ average employees.
Profit per employee
−£9.3k
Profit ÷ average employees.
Cash conversion
—
Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue
0.6%
Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue
97.5%
Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue
37.3%
Money owed by customers. Low = customers pay quickly.
Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets
—
Now −£52.1m
Cash at bank
▲158%
Now £3.7m
Headcount
▼56%
Now 71
Deferred income
▼1%
Now £35.6m
Fixed assets
▼74%
Now £212k

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

  1. Wpp Plc (registered outside the UK register)ultimate parent75–100%
  2. WPP Jubilee Limited75–100%
  3. WPP MR Overseas Media Holdings Limited75–100%
  4. WPP 2005 Limited75–100%
  5. WPP Group (UK) Ltd75–100%
  6. WPP Samson Limited75–100%
  7. Wavemaker Global Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Sister companies (9)

From the Persons with Significant Control register (corporate controllers only).

Same industry, similar size

Similar profitable businesses

Industry benchmarks →

Sources

Latest figures from FullAccounts for the year to 31 Dec 2025 (profit −£659k), from the Companies House accounts bulk data published Sep 2026. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.