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Company No. 08060806 · Incorporated 8 May 2012

Natural Baby Shower Ltd

Registered name: NATURAL BABY SHOWER LTD

Natural Baby Shower Ltd made £24.9m revenue and a £438k loss in the year to 31 Dec 2025.

Natural Baby Shower Ltd’s revenue grew 7% to £24.9m in the year to 31 Dec 2025, with a loss of £438k and 72 employees. The company is classified under “retail sale of clothing in specialised stores” and is based in Bagshot; we hold 4 years of its filed accounts.

Full P&L filedSection G · Wholesale and retail trade; repair of motor vehiclesSIC 47710Retail sale of clothing in specialised storesSIC 47910Retail sale via mail order houses or via Internet
Status
Active
Location
Bagshot, South East
Age
14 yrs · since 2012
Type
Private Limited Company
Latest accounts · year to 31 Dec 2025

Key figures

IndependentCapital-lightDoing more with lessCash flow filed
Revenue
£24.9m
Growth ▲6.7%
Profit
−£438k
Growth —
Profit margin
−1.8%
Gross 21.6%
Employees
72
Change ▼7.7%
Profit / employee
−£6.1k
Revenue/employee £346k
Profitable streak
0yrs
Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

4 filed years

Financial history

Multi-year financials, oldest to newest
Year to31 Dec 202231 Dec 202331 Dec 202431 Dec 2025
DisclosureFull P&LFull P&LFull P&LFull P&L
Profit & loss
Revenue (turnover)£22m£23.5m£23.3m£24.9m
Cost of sales£16.9m£17.9m£18.5m£19.5m
Gross profit£5.1m£5.5m£4.8m£5.4m
Operating profit−£350k−£401k−£949k−£329k
Profit before tax−£450k−£505k−£1m−£480k
Profit after tax−£337k−£551k−£981k−£438k
Profit (best available)−£337k−£551k−£981k−£438k
Staff costs£1.8m£2.1m£2.2m£2.2m
Employees (average)72767872
Ratios
Profit margin−1.5%−2.4%−4.2%−1.8%
Gross margin23.1%23.6%20.6%21.6%
Revenue per employee£306k£309k£299k£346k
Profit per employee−£4.7k−£7.2k−£12.6k−£6.1k
Growth (year on year)
Revenue growth—▲6.4%▼0.5%▲6.7%
Headcount growth—▲5.6%▲2.6%▼7.7%
Balance sheet — indirect signals, not revenue
Cash at bank£1.1m£1m£1.1m£975k
Net assets£1.5m£860k−£150k−£588k
Fixed assets£1.4m£1.2m£1m£868k
Current assets£6.3m£5.1m£4.9m£4.8m
Debtors£30.8k£24.4k£39.9k£19.9k
Deferred income£716k£609k£908k£1.1m
Cash from operations£604k£365k£400k−£215k
SourceAccounts · bulk data Dec 2024Accounts · bulk data Dec 2024FullAccounts · bulk data Oct 2025FullAccounts · bulk data Sep 2026
Derived from the latest filing

How the business works

Profit margin
−1.8%
Profit ÷ revenue.
Gross margin
21.6%
Gross profit ÷ revenue. High for software and services.
Revenue per employee
£346k
Revenue ÷ average employees.
Profit per employee
−£6.1k
Profit ÷ average employees.
Cash conversion
—
Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue
3.5%
Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue
4.3%
Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue
0.1%
Money owed by customers. Low = customers pay quickly.
Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets
—
Now −£588k
Cash at bank
▼10%
Now £975k
Headcount
▼8%
Now 72
Deferred income
▲19%
Now £1.1m
Fixed assets
▼16%
Now £868k

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Dec 2025 (profit −£438k), from the Companies House accounts bulk data published Sep 2026. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.