Media Campaign Group Ltd
Registered name: MEDIA CAMPAIGN GROUP LTD
Part of Media Campaign Trustees Limited groupMedia Campaign Group Ltd made £26.9m revenue and £1.1m profit in the year to 31 Jan 2025.
Media Campaign Group Ltd’s revenue grew 15% to £26.9m in the year to 31 Jan 2025, with £1.1m profit and 14 employees. The company is classified under “other business support service activities” and is based in London; we hold 3 years of its filed accounts.
- Status
- Active
- Location
- London
- Age
- 14 yrs · since 2012
- Type
- Private Limited Company
Key figures
Financial history
| Year to | 31 Jan 2023 | 31 Jan 2024 | 31 Jan 2025 |
|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L |
| Profit & loss | |||
| Revenue (turnover) | £23.3m | £23.3m | £26.9m |
| Cost of sales | −£20.4m | −£20.2m | −£23m |
| Gross profit | £2.9m | £3.1m | £3.8m |
| Operating profit | £1.1m | £1.2m | £1.5m |
| Profit before tax | £1m | £1.2m | £1.5m |
| Profit after tax | £802k | £859k | £1.1m |
| Profit (best available) | £802k | £859k | £1.1m |
| Employees (average) | 17 | 18 | 14 |
| Ratios | |||
| Profit margin | 3.4% | 3.7% | 4% |
| Gross margin | 12.6% | 13.5% | 14.3% |
| Revenue per employee | £1.4m | £1.3m | £1.9m |
| Profit per employee | £47.2k | £47.7k | £77.5k |
| Growth (year on year) | |||
| Revenue growth | — | ▼0% | ▲15.1% |
| Profit growth | — | ▲7.1% | ▲26.3% |
| Headcount growth | — | ▲5.9% | ▼22.2% |
| Balance sheet — indirect signals, not revenue | |||
| Net assets | — | — | — |
| Source | Accounts · bulk data Nov 2024 | Accounts · bulk data Nov 2024 | Accounts · bulk data Nov 2025 |
How the business works
- Profit margin
- 4%
- Profit ÷ revenue.
- Gross margin
- 14.3%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £1.9m
- Revenue ÷ average employees.
- Profit per employee
- £77.5k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now —
- Cash at bank
- —
- Now —
- Headcount
- ▼22%
- Now 14
- Deferred income
- —
- Now —
- Fixed assets
- —
- Now —
Group structure
Ownership chain
- Media Campaign Trustees Limitedultimate parent75–100%
- Media Campaign Group Ltdthis company
Bands show the share of ownership each company holds in the one below it.
Subsidiaries (8)
- Madison Bell LimitedRev. £996k · Profit £61.3k
- Bygraves Bushell Valladares & Sheldon LimitedFigures not disclosed
- Clear Media LimitedFigures not disclosed
- Media Campaign LimitedFigures not disclosed
- Media Circus Group LimitedFigures not disclosed
- Response Advertising International LimitedFigures not disclosed
- TV Advertising Agency LtdFigures not disclosed
- W1 Outdoor LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
Sources
Latest figures from accounts for the year to 31 Jan 2025 (profit £1.1m), from the Companies House accounts bulk data published Nov 2025. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.