Omg How Cheap Ltd
Registered name: OMG HOW CHEAP LTD
Omg How Cheap Ltd made £16.8m revenue and £58.7k profit in the year to 30 Jun 2025.
Omg How Cheap Ltd’s revenue was £16.8m in the year to 30 Jun 2025, with £58.7k profit and 45 employees. The company is classified under “retail sale via mail order houses or via internet” and is based in Colchester; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- Colchester, East of England
- Age
- 14 yrs · since 2011
- Type
- Private Limited Company
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 30 Jun 2022 | 30 Jun 2023 | 30 Jun 2024 | 30 Jun 2025 |
|---|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | £16.8m | £15.6m | £16.8m | £16.8m |
| Cost of sales | £12.9m | £12m | £13.6m | £13.8m |
| Gross profit | £4m | £3.6m | £3.3m | £3m |
| Operating profit | £1m | £1.1m | £643k | £33.3k |
| Profit before tax | £947k | £976k | £592k | £61k |
| Profit after tax | £770k | £762k | £411k | £58.7k |
| Profit (best available) | £770k | £762k | £411k | £58.7k |
| Staff costs | £2m | £1.6m | £1.5m | £1.6m |
| Employees (average) | 51 | 47 | 45 | 45 |
| Ratios | ||||
| Profit margin | 4.6% | 4.9% | 2.4% | 0.4% |
| Gross margin | 23.5% | 23.3% | 19.5% | 17.9% |
| Revenue per employee | £330k | £332k | £374k | £374k |
| Profit per employee | £15.1k | £16.2k | £9.1k | £1.3k |
| Cash conversion | −2% | −65.3% | −236.9% | −30.1% |
| Growth (year on year) | ||||
| Revenue growth | — | — | ▲7.8% | ▼0.1% |
| Profit growth | — | — | ▼46% | ▼85.7% |
| Headcount growth | — | — | ▼4.3% | 0% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £1m | £853k | £1.4m | £1.1m |
| Net assets | £3.3m | £3.9m | £4.1m | £3.9m |
| Fixed assets | £331k | £409k | £318k | £209k |
| Current assets | £5.2m | £5.6m | £6m | £5.9m |
| Debtors | £498 | £72k | £132k | £159 |
| Deferred income | £32.1k | £58.2k | £115k | — |
| Cash from operations | −£20.6k | −£692k | −£1.5m | −£10k |
| Source | FullAccounts · bulk data Mar 2024 | FullAccounts · bulk data Mar 2024 | FullAccounts · bulk data Mar 2025 | FullAccounts · bulk data Mar 2026 |
How the business works
- Profit margin
- 0.4%
- Profit ÷ revenue.
- Gross margin
- 17.9%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £374k
- Revenue ÷ average employees.
- Profit per employee
- £1.3k
- Profit ÷ average employees.
- Cash conversion
- −30.1%
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 1.3%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 0%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▼4%
- Now £3.9m
- Cash at bank
- ▼20%
- Now £1.1m
- Headcount
- 0%
- Now 45
- Deferred income
- —
- Now —
- Fixed assets
- ▼34%
- Now £209k
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Sources
Latest figures from FullAccounts for the year to 30 Jun 2025 (profit £58.7k), from the Companies House accounts bulk data published Mar 2026. Spotted an error? Request a correction.
Updated from Companies House on 15 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.