Swan Products Limited
Registered name: SWAN PRODUCTS LIMITED
Part of Sutton Venture Group Holdings Limited groupSwan Products Limited made £23.2m revenue and £852k profit in the year to 30 Jun 2025. read from filing text
Swan Products Limited’s revenue grew 41% to £23.2m in the year to 30 Jun 2025, with £852k profit and 0 employees. The company is classified under “wholesale of radio, television goods & electrical household appliances (other than records, tapes, cd's & video tapes and the equipment used for playing them)” and is based in Stoke-on-Trent; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- Stoke-on-Trent, West Midlands
- Age
- 18 yrs · since 2008
- Type
- Private Limited Company
Pass-through vehicle. This looks like a holding, staffing or umbrella company. Its revenue and profit may largely pass through to or from other entities, so the figures may not reflect a standalone operating business. It is excluded from our opportunity lists.
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 30 Jun 2022 | 30 Jun 2023 | 30 Jun 2024 | 30 Jun 2025 |
|---|---|---|---|---|
| Disclosure | Full P&Lread from filing text | Full P&Lread from filing text | Full P&Lread from filing text | Full P&Lread from filing text |
| Profit & loss | ||||
| Revenue (turnover) | £27m | £22.3m | £16.4m | £23.2m |
| Cost of sales | £21.7m | £15.9m | £14.1m | £19.9m |
| Gross profit | £5.3m | £6.4m | £2.3m | £3.4m |
| Operating profit | −£886k | £1.3m | £463k | £1.2m |
| Profit before tax | −£1m | £1m | £467k | £1.2m |
| Profit after tax | −£1m | £777k | £337k | £852k |
| Profit (best available) | −£1m | £777k | £337k | £852k |
| Staff costs | £1.2m | £1.2m | £572k | £144 |
| Employees (average) | 40 | 44 | 16 | 0 |
| Ratios | ||||
| Profit margin | −3.8% | 3.5% | 2.1% | 3.7% |
| Gross margin | 19.7% | 28.7% | 14.1% | 14.5% |
| Revenue per employee | £674k | £508k | £1m | — |
| Profit per employee | −£25.5k | £17.7k | £21.1k | — |
| Cash conversion | — | −188.7% | −76.7% | 73.2% |
| Growth (year on year) | ||||
| Revenue growth | — | ▼17.2% | ▼26.4% | ▲41.3% |
| Profit growth | — | — | ▼56.6% | ▲152.7% |
| Headcount growth | — | ▲10% | ▼63.6% | ▼100% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £63k | £1.1m | £507k | £478k |
| Net assets | £2.1m | £2.6m | £2.9m | £3.8m |
| Fixed assets | £4.7m | £4.3m | £4m | — |
| Current assets | £14.4m | £16.8m | £12m | £8.9m |
| Debtors | £9.4m | £9.4m | £7.5m | £8.4m |
| Deferred income | £3.1m | £3.2m | £1.7m | £1.9m |
| Cash from operations | −£3.5m | −£2.5m | −£355k | £851k |
| Source | FullAccounts · bulk data Mar 2024 | FullAccounts · bulk data Mar 2024 | FullAccounts · bulk data Mar 2025 | FullAccounts · bulk data Mar 2026 |
How the business works
- Profit margin
- 3.7%
- Profit ÷ revenue.
- Gross margin
- 14.5%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- —
- Revenue ÷ average employees.
- Profit per employee
- —
- Profit ÷ average employees.
- Cash conversion
- 73.2%
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 8.2%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 36.2%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲29%
- Now £3.8m
- Cash at bank
- ▼6%
- Now £478k
- Headcount
- ▼100%
- Now 0
- Deferred income
- ▲11%
- Now £1.9m
- Fixed assets
- —
- Now —
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Ownership chain
- Sutton Venture Group Holdings Limitedultimate parent75–100%
- Sutton Venture Group Limited75–100%
- Swan Products Limitedthis company
Bands show the share of ownership each company holds in the one below it.
Sister companies (7)
- R K Wholesale LimitedRev. £121m · Profit −£5m
- Powerforce Distribution LimitedRev. £22.1m · Profit −£1.6m
- Andrew James Homewares (UK) LimitedFigures not disclosed
- Clearco Specialists LimitedFigures not disclosed
- Connextions Logistics LimitedFigures not disclosed
- Powerforce Homewares LimitedFigures not disclosed
- Sourcing Partner LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from FullAccounts for the year to 30 Jun 2025 (profit £852k), from the Companies House accounts bulk data published Mar 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.