Chi Partners Holdings Limited
Registered name: CHI PARTNERS HOLDINGS LIMITED
Part of Wpp Plc groupChi Partners Holdings Limited made £741m revenue and £24.8m profit in the year to 31 Dec 2023.
Chi Partners Holdings Limited’s revenue grew 3% to £741m in the year to 31 Dec 2023, with £24.8m profit and 1,227 employees. The company is classified under “activities of head offices” and is based in London; we hold 2 years of its filed accounts.
- Status
- Active
- Location
- London
- Age
- 19 yrs · since 2007
- Type
- Private Limited Company
Key figures
Financial history
| Year to | 31 Dec 2022 | 31 Dec 2023 |
|---|---|---|
| Disclosure | Full P&L | Full P&L |
| Profit & loss | ||
| Revenue (turnover) | £716m | £741m |
| Cost of sales | −£585m | −£615m |
| Gross profit | £131m | £125m |
| Operating profit | £29.9m | £31.3m |
| Profit before tax | £30.3m | £32.7m |
| Profit after tax | £22.8m | £24.8m |
| Profit (best available) | £22.8m | £24.8m |
| Employees (average) | 1,173 | 1,227 |
| Ratios | ||
| Profit margin | 3.2% | 3.4% |
| Gross margin | 18.3% | 16.9% |
| Revenue per employee | £610k | £604k |
| Profit per employee | £19.5k | £20.2k |
| Growth (year on year) | ||
| Revenue growth | — | ▲3.5% |
| Profit growth | — | ▲8.9% |
| Headcount growth | — | ▲4.6% |
| Balance sheet — indirect signals, not revenue | ||
| Net assets | — | — |
| Source | Accounts · bulk data Nov 2024 | Accounts · bulk data Nov 2024 |
How the business works
- Profit margin
- 3.4%
- Profit ÷ revenue.
- Gross margin
- 16.9%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £604k
- Revenue ÷ average employees.
- Profit per employee
- £20.2k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now —
- Cash at bank
- —
- Now —
- Headcount
- ▲5%
- Now 1,227
- Deferred income
- —
- Now —
- Fixed assets
- —
- Now —
Group structure
Ownership chain
- Wpp Plc (registered outside the UK register)ultimate parent75–100%
- WPP Jubilee Limited75–100%
- WPP MR Overseas Media Holdings Limited75–100%
- WPP 2005 Limited75–100%
- WPP 2323 Limited75–100%
- WPP UK Germany Holdings75–100%
- Chi Partners Holdings Limitedthis company
Bands show the share of ownership each company holds in the one below it.
Sister companies (5)
- Acceleration Emarketing LimitedRev. £7.1m · Profit £2m
- Stickleback LimitedFigures not disclosed
- Verticurl Marketing UK LimitedFigures not disclosed
- WPP Dolphin UK LimitedFigures not disclosed
- WPP Opal LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
Sources
Latest figures from accounts for the year to 31 Dec 2023 (profit £24.8m), from the Companies House accounts bulk data published Nov 2024. Spotted an error? Request a correction.
Updated from Companies House on 23 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.