Design Centre Personal Shopping Limited
Registered name: DESIGN CENTRE PERSONAL SHOPPING LIMITED
Part of Chel (Shares) LLP groupDesign Centre Personal Shopping Limited made £149k revenue and a £92k loss in the year to 31 Dec 2025.
Design Centre Personal Shopping Limited’s revenue fell 15% to £149k in the year to 31 Dec 2025, with a loss of £92k and 4 employees. The company is classified under “other service activities”; we hold 3 years of its filed accounts.
- Status
- Active
- Location
- London
- Age
- 20 yrs · since 2006
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2023 | 31 Dec 2024 | 31 Dec 2025 |
|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L |
| Profit & loss | |||
| Revenue (turnover) | £200k | £174k | £149k |
| Cost of sales | £157k | −£143k | −£107k |
| Gross profit | £43.3k | £31.2k | £42.2k |
| Operating profit | −£89.9k | −£91.7k | −£92k |
| Profit before tax | — | −£91.7k | −£92k |
| Profit after tax | −£89.9k | −£91.7k | −£92k |
| Profit (best available) | −£89.9k | −£91.7k | −£92k |
| Employees (average) | 4 | 4 | 4 |
| Ratios | |||
| Profit margin | −44.9% | −52.6% | −61.9% |
| Gross margin | 21.6% | 17.9% | 28.3% |
| Revenue per employee | £50.1k | £43.6k | £37.2k |
| Profit per employee | −£22.5k | −£22.9k | −£23k |
| Growth (year on year) | |||
| Revenue growth | — | ▼13% | ▼14.7% |
| Headcount growth | — | 0% | 0% |
| Balance sheet — indirect signals, not revenue | |||
| Cash at bank | £19.1k | — | — |
| Net assets | −£179k | — | — |
| Current assets | £30.6k | — | — |
| Debtors | £11.5k | — | — |
| Deferred income | £5k | — | — |
| Source | FullAccounts · bulk data Dec 2024 | Accounts · bulk data Sep 2025 | Accounts · bulk data Sep 2026 |
How the business works
- Profit margin
- −61.9%
- Profit ÷ revenue.
- Gross margin
- 28.3%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £37.2k
- Revenue ÷ average employees.
- Profit per employee
- −£23k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now —
- Cash at bank
- —
- Now —
- Headcount
- 0%
- Now 4
- Deferred income
- —
- Now —
- Fixed assets
- —
- Now —
Group structure
Ownership chain
- Chel (Shares) LLPultimate parent75–100%
- Design Centre Personal Shopping Limitedthis company
Bands show the share of ownership each company holds in the one below it.
Sister companies (3)
- Idec Promotions LimitedRev. £2.2m · Profit £181k
- Design Club London LimitedRev. £283k · Profit −£6.9k
- Chel (No. 1) LimitedRev. — · Profit £2.4m
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from accounts for the year to 31 Dec 2025 (profit −£92k), from the Companies House accounts bulk data published Sep 2026. Spotted an error? Request a correction.
Updated from Companies House on 21 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.