How much does Idec Promotions Limited make?

Idec Promotions Limited reported revenue of £2.2m and £181k profit in the year to 31 Dec 2023, according to its accounts filed at Companies House.

How many employees does Idec Promotions Limited have?

Idec Promotions Limited reported an average of 17 employees in the year to 31 Dec 2023.

Is Idec Promotions Limited profitable?

Yes — Idec Promotions Limited reported a profit of £181k in the year to 31 Dec 2023.

Company No. 05117392 · Incorporated 4 May 2004

Idec Promotions Limited

Registered name: IDEC PROMOTIONS LIMITED

Part of Chel (Shares) LLP group

Idec Promotions Limited made £2.2m revenue and £181k profit in the year to 31 Dec 2023.

Idec Promotions Limited’s revenue was £2.2m in the year to 31 Dec 2023, with £181k profit and 17 employees. The company is classified under “other business support service activities” and is based in London; we hold 2 years of its filed accounts.

Full P&L filedSection N · Administrative and support servicesSIC 82990Other business support service activities n.e.c.

Status: Active
Location: London, London
Age: 22 yrs · since 2004
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.

Latest accounts · year to 31 Dec 2023

Key figures

Revenue

£2.2m

Growth —

Profit

£181k

Growth —

Profit margin

8.4%

Gross 100%

Employees

Change —

Profit / employee

£10.6k

Revenue/employee £127k

Profitable streak

1yr

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

2 filed years

Financial history

Multi-year financials, oldest to newest
Year to	30 Sep 2022	31 Dec 2023
Disclosure	Full P&L	Full P&L
Profit & loss
Revenue (turnover)	£980k	£2.2m
Gross profit	£980k	£2.2m
Operating profit	−£479k	£181k
Profit after tax	−£479k	£181k
Profit (best available)	−£479k	£181k
Employees (average)	18	17
Ratios
Profit margin	−48.9%	8.4%
Gross margin	100%	100%
Revenue per employee	£54.4k	£127k
Profit per employee	−£26.6k	£10.6k
Balance sheet — indirect signals, not revenue
Cash at bank	£29.8k	£1.1k
Net assets	—	—
Debtors	£28.6k	£820
Deferred income	£11.1k	£111k
Source	FullAccounts · bulk data Dec 2024	FullAccounts · bulk data Dec 2024

Derived from the latest filing

How the business works

Profit margin: 8.4%; Profit ÷ revenue.
Gross margin: 100%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £127k; Revenue ÷ average employees.
Profit per employee: £10.6k; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: —; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 5.2%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 0%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: —; Now —
Cash at bank: —; Now £1.1k
Headcount: —; Now 17
Deferred income: —; Now £111k
Fixed assets: —; Now —

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

Chel (Shares) LLPultimate parent75–100%
Idec Promotions Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Sister companies (3)

Design Club London LimitedRev. £283k · Profit −£6.9k
Design Centre Personal Shopping LimitedRev. £200k · Profit −£89.9k
Chel (No. 1) LimitedRev. — · Profit £2.4m

From the Persons with Significant Control register (corporate controllers only).

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Dec 2023 (profit £181k), from the Companies House accounts bulk data published Dec 2024. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.