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Company No. 05560143 · Incorporated 12 Sep 2005

Wheelbase Lakeland Limited

Registered name: WHEELBASE LAKELAND LIMITED

Wheelbase Lakeland Limited made £8.5m revenue and a £407k loss in the year to 31 Jan 2025. read from filing text

Wheelbase Lakeland Limited’s revenue fell 5% to £8.5m in the year to 31 Jan 2025, with a loss of £407k and 50 employees. The company is classified under “retail sale of sports goods, fishing gear, camping goods, boats and bicycles” and is based in NR Kendal; we hold 2 years of its filed accounts.

Full P&L filedSection G · Wholesale and retail trade; repair of motor vehiclesSIC 47640Retail sale of sports goods, fishing gear, camping goods, boats and bicycles
Status
Active
Location
NR Kendal, North West
Age
21 yrs · since 2005
Type
Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “At the year end, the ultimate parent undertaking is Pentland Group Holdings Limited (a company registered in Jersey). R S Rubin and his close family are considered the ultimate controlling party by vi”

Latest accounts · year to 31 Jan 2025

Key figures

Capital-light
Revenue
£8.5m
Growth ▼4.5%
Profit
−£407k
Growth —
Profit margin
−4.8%
Gross 27.2%
Employees
50
Change ▼24.2%
Profit / employee
−£8.1k
Revenue/employee £170k
Profitable streak
0yrs
Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

2 filed years

Financial history

Multi-year financials, oldest to newest
Year to31 Jan 202431 Jan 2025
DisclosureFull P&Lread from filing textFull P&Lread from filing text
Profit & loss
Revenue (turnover)£8.9m£8.5m
Cost of sales£6.7m£6.2m
Gross profit£2.2m£2.3m
Operating profit−£660k−£484k
Profit before tax−£652k−£463k
Profit after tax−£484k−£407k
Profit (best available)−£484k−£407k
Staff costs£1.6m£1.4m
Employees (average)6650
Ratios
Profit margin−5.4%−4.8%
Gross margin24.2%27.2%
Revenue per employee£135k£170k
Profit per employee−£7.3k−£8.1k
Growth (year on year)
Revenue growth—▼4.5%
Headcount growth—▼24.2%
Balance sheet — indirect signals, not revenue
Cash at bank£1.5m£1.1m
Net assets£3.2m£2.8m
Fixed assets£79k£68k
Current assets£4.8m£3.8m
Debtors£561k£202k
Deferred income£132k£155k
SourceFullAccounts · bulk data Aug 2025FullAccounts · bulk data Aug 2025
Derived from the latest filing

How the business works

Profit margin
−4.8%
Profit ÷ revenue.
Gross margin
27.2%
Gross profit ÷ revenue. High for software and services.
Revenue per employee
£170k
Revenue ÷ average employees.
Profit per employee
−£8.1k
Profit ÷ average employees.
Cash conversion
—
Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue
0.8%
Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue
1.8%
Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue
2.4%
Money owed by customers. Low = customers pay quickly.
Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets
▼13%
Now £2.8m
Cash at bank
▼24%
Now £1.1m
Headcount
▼24%
Now 50
Deferred income
▲17%
Now £155k
Fixed assets
▼14%
Now £68k

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

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Sources

Latest figures from FullAccounts for the year to 31 Jan 2025 (profit −£407k), from the Companies House accounts bulk data published Aug 2025. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.