Genius Sports UK Limited
Registered name: GENIUS SPORTS UK LIMITED
Part of Genius Sports Limited groupGenius Sports UK Limited made £283m revenue and a £10.3m loss in the year to 31 Dec 2024.
Genius Sports UK Limited’s revenue grew 21% to £283m in the year to 31 Dec 2024, with a loss of £10.3m and 246 employees. The company is classified under “data processing, hosting and related activities” and is based in London; we hold 3 years of its filed accounts.
- Status
- Active
- Location
- London
- Age
- 26 yrs · since 2000
- Type
- Private Limited Company
Key figures
Financial history
| Year to | 31 Dec 2022 | 31 Dec 2023 | 31 Dec 2024 |
|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L |
| Profit & loss | |||
| Revenue (turnover) | £174m | £235m | £283m |
| Cost of sales | −£101m | −£116m | −£127m |
| Gross profit | £72.9m | £119m | £156m |
| Operating profit | −£72.2m | −£1.5m | £5.9m |
| Profit before tax | −£111m | −£32.1m | −£9.9m |
| Profit after tax | −£111m | −£32.1m | −£10.3m |
| Profit (best available) | −£111m | −£32.1m | −£10.3m |
| Employees (average) | 299 | 286 | 246 |
| Ratios | |||
| Profit margin | −63.5% | −13.7% | −3.6% |
| Gross margin | 41.8% | 50.5% | 55.1% |
| Revenue per employee | £583k | £822k | £1.2m |
| Profit per employee | −£370k | −£112k | −£41.8k |
| Growth (year on year) | |||
| Revenue growth | — | ▲34.8% | ▲20.6% |
| Headcount growth | — | ▼4.3% | ▼14% |
| Balance sheet — indirect signals, not revenue | |||
| Net assets | — | — | — |
| Source | Accounts · bulk data Dec 2024 | Accounts · bulk data Dec 2024 | Accounts · bulk data Jan 2026 |
How the business works
- Profit margin
- −3.6%
- Profit ÷ revenue.
- Gross margin
- 55.1%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £1.2m
- Revenue ÷ average employees.
- Profit per employee
- −£41.8k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now —
- Cash at bank
- —
- Now —
- Headcount
- ▼14%
- Now 246
- Deferred income
- —
- Now —
- Fixed assets
- —
- Now —
Group structure
Ownership chain
- Genius Sports Limitedultimate parent75–100%
- Maven Midco Limited75–100%
- Maven Debtco Limited75–100%
- Maven Bidco Limited75–100%
- Genius Sports Group Limited75–100%
- Genius Sports Holdings Limited75–100%
- Genius Sports UK Limitedthis company
Bands show the share of ownership each company holds in the one below it.
Subsidiaries (5)
- Photospire LimitedRev. £2.4m · Profit −£1.6m
- Bestbetting LimitedFigures not disclosed
- Boolabus LimitedFigures not disclosed
- Connextra LimitedFigures not disclosed
- Fan Hub Media UK LimitedFigures not disclosed
Sister companies (3)
- Genius Sports Media LimitedFigures not disclosed
- Genius Sports Services LimitedFigures not disclosed
- Genius Sports Technologies LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
Sources
Latest figures from accounts for the year to 31 Dec 2024 (profit −£10.3m), from the Companies House accounts bulk data published Jan 2026. Spotted an error? Request a correction.
Updated from Companies House on 22 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.