Smiles for Miles Limited
Registered name: SMILES FOR MILES LIMITED
Part of Rufforth Park Limited groupSmiles for Miles Limited made £4.4m revenue and £1m profit in the year to 30 Sep 2025.
Smiles for Miles Limited’s revenue grew 4% to £4.4m in the year to 30 Sep 2025, with £1m profit and 56 employees. The company is classified under “gambling and betting activities” and is based in East Yorkshire; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- East Yorkshire, Yorkshire and The Humber
- Age
- 26 yrs · since 2000
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The company's parent undertaking is Rufforth Park Limited by virtue of it's 100 percent shareholding in the company. Rufforth Park Limited is incorporated in England and Wales and is registered at 7 M”
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 30 Sep 2022 | 30 Sep 2023 | 30 Sep 2024 | 30 Sep 2025 |
|---|---|---|---|---|
| Disclosure | No P&L | No P&L | Full P&L | Full P&L |
| Profit & loss | ||||
| Revenue (turnover) | — | — | £4.2m | £4.4m |
| Cost of sales | — | — | £1.6m | £1.6m |
| Gross profit | — | — | £2.6m | £2.8m |
| Operating profit | — | — | £1.2m | £1.4m |
| Profit before tax | — | — | £1.2m | £1.4m |
| Profit after tax | — | — | £877k | £1m |
| Profit (best available) | — | — | £877k | £1m |
| Staff costs | — | — | £1.2m | £1.3m |
| Employees (average) | 50 | 49 | 56 | 56 |
| Ratios | ||||
| Profit margin | — | — | 20.9% | 23% |
| Gross margin | — | — | 62.4% | 63% |
| Revenue per employee | — | — | £75.1k | £78.2k |
| Profit per employee | — | — | £15.7k | £18k |
| Cash conversion | — | — | −207.3% | −125.7% |
| Growth (year on year) | ||||
| Revenue growth | — | — | — | ▲4.3% |
| Profit growth | — | — | — | ▲15% |
| Headcount growth | — | ▼2% | ▲14.3% | 0% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £776k | £1.5m | £866k | £1.2m |
| Net assets | £4.6m | £5.6m | £4.3m | £4.5m |
| Fixed assets | £4.1m | £4.1m | £4.2m | £4m |
| Current assets | £1.2m | £2.3m | £1.1m | £1.4m |
| Debtors | £338k | £748k | £114k | £130k |
| Cash from operations | — | — | −£2.4m | −£1.7m |
| Source | Accounts · bulk data Sep 2024 | Accounts · bulk data Sep 2024 | FullAccounts · bulk data Jun 2025 | FullAccounts · bulk data Mar 2026 |
How the business works
- Profit margin
- 23%
- Profit ÷ revenue.
- Gross margin
- 63%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £78.2k
- Revenue ÷ average employees.
- Profit per employee
- £18k
- Profit ÷ average employees.
- Cash conversion
- −125.7%
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 91.6%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 3%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲6%
- Now £4.5m
- Cash at bank
- ▲39%
- Now £1.2m
- Headcount
- 0%
- Now 56
- Deferred income
- —
- Now —
- Fixed assets
- ▼4%
- Now £4m
Group structure
Ownership chain
- Rufforth Park Limitedultimate parent75–100%
- Smiles for Miles Limitedthis company
Bands show the share of ownership each company holds in the one below it.
From the Persons with Significant Control register (corporate controllers only).
Similar profitable businesses
- Southern City Leisure LimitedLondon · Gambling and betting activities
- Revenue
- £5.2m
- Profit
- £633k
- Staff
- 64
- The Storey Group LimitedLeeds · Gambling and betting activities
- Revenue
- £5.7m
- Profit
- £186k
- Staff
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- Cain's Amusements LimitedCanterbury · Gambling and betting activities
- Revenue
- £8m
- Profit
- £330k
- Staff
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- Les Croupiers Casino LimitedCardiff · Gambling and betting activities
- Revenue
- £9.4m
- Profit
- £2.5m
- Staff
- 97
Sources
Latest figures from FullAccounts for the year to 30 Sep 2025 (profit £1m), from the Companies House accounts bulk data published Mar 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.