How much does Action 365 Ltd make?

Action 365 Ltd reported revenue of £12.7m and £2.1m profit in the year to 31 Dec 2023, according to its accounts filed at Companies House.

How many employees does Action 365 Ltd have?

Action 365 Ltd reported an average of 184 employees in the year to 31 Dec 2023.

Is Action 365 Ltd profitable?

Yes — Action 365 Ltd reported a profit of £2.1m in the year to 31 Dec 2023.

Company No. 03839322 · Incorporated 10 Sep 1999

Action 365 Ltd

Registered name: ACTION 365 LTD

Part of Freedom Services Group Limited group

Action 365 Ltd made £12.7m revenue and £2.1m profit in the year to 31 Dec 2023. read from filing text

Action 365 Ltd’s revenue grew 6% to £12.7m in the year to 31 Dec 2023, with £2.1m profit and 184 employees. The company is classified under “business and domestic software development” and is based in Manchester; we hold 2 years of its filed accounts.

Full P&L filedSection J · Information and communicationSIC 62012Business and domestic software development SIC 66290Other activities auxiliary to insurance and pension funding

Status: In Administration
Location: Manchester, North West
Age: 27 yrs · since 1999
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The company's immediate parent company is Freedom Services Limited.”

Latest accounts · year to 31 Dec 2023

Key figures

Capital-lightDoing more with less

Revenue

£12.7m

Growth ▲6.2%

Profit

£2.1m

Growth ▼21.7%

Profit margin

16.7%

Gross 53.8%

Employees

184

Change ▼8.9%

Profit / employee

£11.6k

Revenue/employee £69k

Profitable streak

2yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

2 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Dec 2022	31 Dec 2023
Disclosure	Full P&Lread from filing text	Full P&Lread from filing text
Profit & loss
Revenue (turnover)	£12m	£12.7m
Cost of sales	£4.4m	£5.9m
Gross profit	£7.6m	£6.8m
Operating profit	£3m	£1.7m
Profit before tax	£3m	£2m
Profit after tax	£2.7m	£2.1m
Profit (best available)	£2.7m	£2.1m
Staff costs	£4.3m	£4.2m
Employees (average)	202	184
Ratios
Profit margin	22.7%	16.7%
Gross margin	63.2%	53.8%
Revenue per employee	£59.2k	£69k
Profit per employee	£13.4k	£11.6k
Growth (year on year)
Revenue growth	—	▲6.2%
Profit growth	—	▼21.7%
Headcount growth	—	▼8.9%
Balance sheet — indirect signals, not revenue
Cash at bank	£2.2m	£88.7k
Net assets	£6.6m	£8.8m
Fixed assets	£1.5m	£904k
Current assets	£17.3m	£16.6m
Debtors	£2.5m	£290k
Deferred income	£2.4m	£4.2m
Source	FullAccounts · bulk data Dec 2024	FullAccounts · bulk data Dec 2024

Derived from the latest filing

How the business works

Profit margin: 16.7%; Profit ÷ revenue.
Gross margin: 53.8%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £69k; Revenue ÷ average employees.
Profit per employee: £11.6k; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 7.1%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 33.4%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 2.3%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▲33%; Now £8.8m
Cash at bank: ▼96%; Now £88.7k
Headcount: ▼9%; Now 184
Deferred income: ▲74%; Now £4.2m
Fixed assets: ▼41%; Now £904k

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

Freedom Services Group Limitedultimate parent75–100%
Freedom Services Limited75–100%
Action 365 Ltdthis company

Bands show the share of ownership each company holds in the one below it.

Sister companies (1)

Freedom Brokers LtdLiquidationRev. £8.4m · Profit −£1.2m

From the Persons with Significant Control register (corporate controllers only).

Same industry, similar size

Similar profitable businesses

Industry benchmarks →

Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Dec 2023 (profit £2.1m), from the Companies House accounts bulk data published Dec 2024. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.