Key Sports Management Ltd
Registered name: KEY SPORTS MANAGEMENT LTD
Part of The.team: Sme Management Emea Limited groupKey Sports Management Ltd made £12m revenue and £1.4m profit in the year to 31 Dec 2024.
Key Sports Management Ltd’s revenue grew 5% to £12m in the year to 31 Dec 2024, with £1.4m profit and 23 employees. The company is classified under “other sports activities” and is based in London; we hold 2 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 27 yrs · since 1999
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2023 | 31 Dec 2024 |
|---|---|---|
| Disclosure | Full P&L | Full P&L |
| Profit & loss | ||
| Revenue (turnover) | £11.4m | £12m |
| Cost of sales | £8.6m | £9.3m |
| Gross profit | £2.8m | £2.7m |
| Operating profit | £588k | £1.9m |
| Profit before tax | £613k | £1.9m |
| Profit after tax | £493k | £1.4m |
| Profit (best available) | £493k | £1.4m |
| Employees (average) | 18 | 23 |
| Ratios | ||
| Profit margin | 4.3% | 11.8% |
| Gross margin | 24.3% | 22.8% |
| Revenue per employee | £634k | £523k |
| Profit per employee | £27.4k | £61.5k |
| Growth (year on year) | ||
| Revenue growth | — | ▲5.4% |
| Profit growth | — | ▲186.9% |
| Headcount growth | — | ▲27.8% |
| Balance sheet — indirect signals, not revenue | ||
| Cash at bank | £536k | £362k |
| Net assets | £3.2m | £1.6m |
| Current assets | £4.6m | £3.1m |
| Debtors | £151k | £13.9k |
| Deferred income | £980k | £956k |
| Source | FullAccounts · bulk data Jan 2026 | FullAccounts · bulk data Jan 2026 |
How the business works
- Profit margin
- 11.8%
- Profit ÷ revenue.
- Gross margin
- 22.8%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £523k
- Revenue ÷ average employees.
- Profit per employee
- £61.5k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 8%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 0.1%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▼49%
- Now £1.6m
- Cash at bank
- ▼33%
- Now £362k
- Headcount
- ▲28%
- Now 23
- Deferred income
- ▼2%
- Now £956k
- Fixed assets
- —
- Now —
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Ownership chain
- The.team: Sme Management Emea Limitedultimate parent75–100%
- Key Sports Holdings Ltd75–100%
- Key Sports Management Ltdthis company
Bands show the share of ownership each company holds in the one below it.
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from FullAccounts for the year to 31 Dec 2024 (profit £1.4m), from the Companies House accounts bulk data published Jan 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.