Woolovers Limited
Registered name: WOOLOVERS LIMITED
Part of Aurora Holdco Limited groupWoolovers Limited made £35.9m revenue and £1.5m profit in the year to 29 Mar 2025. read from filing text
Woolovers Limited’s revenue grew 13% to £35.9m in the year to 29 Mar 2025, with £1.5m profit and 202 employees. The company is classified under “retail sale via mail order houses or via internet” and is based in Burgess Hill; we hold 4 years of its filed accounts.
- Status
- Active
- Location
- Burgess Hill, South East
- Age
- 29 yrs · since 1997
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 26 Mar 2022 | 1 Apr 2023 | 30 Mar 2024 | 29 Mar 2025 |
|---|---|---|---|---|
| Disclosure | Full P&Lread from filing text | Full P&Lread from filing text | Full P&Lread from filing text | Full P&Lread from filing text |
| Profit & loss | ||||
| Revenue (turnover) | £43.6m | £36.6m | £31.6m | £35.9m |
| Cost of sales | £30.7m | £22.6m | £18.5m | £20.1m |
| Gross profit | £12.9m | £14.1m | £13.1m | £15.8m |
| Operating profit | £1.6m | £2.5m | £1.8m | £2.3m |
| Profit before tax | £1.6m | £2.5m | £1.7m | £2.1m |
| Profit after tax | £1.3m | £2m | £1.1m | £1.5m |
| Profit (best available) | £1.3m | £2m | £1.1m | £1.5m |
| Staff costs | £4m | £5.5m | £6.1m | £7.8m |
| Employees (average) | 253 | 196 | 209 | 202 |
| Ratios | ||||
| Profit margin | 3.1% | 5.6% | 3.6% | 4.3% |
| Gross margin | 29.5% | 38.4% | 41.5% | 44% |
| Revenue per employee | £172k | £187k | £151k | £178k |
| Profit per employee | £5.3k | £10.4k | £5.4k | £7.6k |
| Growth (year on year) | ||||
| Revenue growth | — | ▼15.9% | ▼13.6% | ▲13.4% |
| Profit growth | — | ▲52.6% | ▼45% | ▲35.6% |
| Headcount growth | — | ▼22.5% | ▲6.6% | ▼3.4% |
| Balance sheet — indirect signals, not revenue | ||||
| Cash at bank | £2.1m | £6.4m | £1.3m | £544k |
| Net assets | £9.2m | £11.2m | £12.3m | £15.6m |
| Fixed assets | £1.8m | £1.7m | £1.7m | £1.7m |
| Current assets | £15.7m | £18.9m | £21.1m | £25.8m |
| Debtors | £524k | £448k | £228k | £428k |
| Deferred income | £786k | £979k | £908k | £1.2m |
| Source | FullAccounts · bulk data Dec 2023 | FullAccounts · bulk data Dec 2023 | FullAccounts · bulk data Dec 2024 | FullAccounts · bulk data Nov 2025 |
How the business works
- Profit margin
- 4.3%
- Profit ÷ revenue.
- Gross margin
- 44%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £178k
- Revenue ÷ average employees.
- Profit per employee
- £7.6k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 4.6%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 3.3%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 1.2%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲26%
- Now £15.6m
- Cash at bank
- ▼58%
- Now £544k
- Headcount
- ▼3%
- Now 202
- Deferred income
- ▲32%
- Now £1.2m
- Fixed assets
- ▼2%
- Now £1.7m
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Ownership chain
- Aurora Holdco Limitedultimate parent75–100%
- Aurora Topco 2 Limited75–100%
- Aurora Bidco 2 Limited75–100%
- Wourth Group Limited75–100%
- Woolovers Limitedthis company
Bands show the share of ownership each company holds in the one below it.
Subsidiaries (1)
- Scotts (2023) LimitedRev. £13.7m · Profit −£1.2m
Sister companies (4)
- Hotter Shoes LimitedRev. £53m · Profit £3.2m
- Museum Selection LimitedRev. £19m · Profit −£168k
- Chester Berry LimitedRev. — · Profit −£96k
- Pure Collection Cashmere LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from FullAccounts for the year to 29 Mar 2025 (profit £1.5m), from the Companies House accounts bulk data published Nov 2025. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.