Four Marketing Limited
Registered name: FOUR MARKETING LIMITED
Part of Four (Holdings) Limited groupFour Marketing Limited made £44.9m revenue and a £3.4m loss in the year to 27 Apr 2025.
Four Marketing Limited’s revenue fell 37% to £44.9m in the year to 27 Apr 2025, with a loss of £3.4m. The company is classified under “wholesale of clothing and footwear” and is based in London; we hold 5 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 29 yrs · since 1996
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “Four (Holdings) Limited”
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 24 Apr 2022 | 30 Apr 2023 | 27 Apr 2024 | 28 Apr 2024 | 27 Apr 2025 |
|---|---|---|---|---|---|
| Disclosure | Full P&Lread from filing text | Full P&L | Full P&L | Full P&L | Full P&L |
| Profit & loss | |||||
| Revenue (turnover) | £106m | £96.1m | £71.1m | £71.1m | £44.9m |
| Cost of sales | £84.8m | £81.2m | −£58.4m | £58.4m | −£38.4m |
| Gross profit | £21.6m | £14.9m | £12.7m | £12.7m | £6.4m |
| Operating profit | £10.7m | £8.3m | £5m | £5m | −£3.6m |
| Profit before tax | £15.2m | £9.7m | £5m | £5m | −£3.6m |
| Profit after tax | £13.7m | £8m | £3.9m | £3.9m | −£3.4m |
| Profit (best available) | £13.7m | £8m | £3.9m | £3.9m | −£3.4m |
| Staff costs | £4m | £4.4m | — | £3.4m | — |
| Employees (average) | 99 | 83 | — | 77 | — |
| Ratios | |||||
| Profit margin | 12.8% | 8.3% | 5.5% | 5.5% | −7.6% |
| Gross margin | 20.3% | 15.5% | 17.9% | 17.9% | 14.3% |
| Revenue per employee | £1.1m | £1.2m | — | £923k | — |
| Profit per employee | £138k | £95.8k | — | £50.5k | — |
| Growth (year on year) | |||||
| Revenue growth | — | ▼9.8% | ▼26% | ▼26% | ▼36.9% |
| Profit growth | — | ▼41.8% | ▼51.1% | ▼51.1% | ▼187.8% |
| Headcount growth | — | ▼16.2% | — | ▼7.2% | — |
| Balance sheet — indirect signals, not revenue | |||||
| Cash at bank | £14.9m | £7.7m | — | £2.9m | — |
| Net assets | £40.8m | £48.8m | — | £52.7m | — |
| Fixed assets | £6.1m | £5.1m | — | £4.5m | — |
| Current assets | £47.5m | £55.4m | — | £54.6m | — |
| Debtors | £2.8m | £3m | — | £3.4m | — |
| Deferred income | £2.5m | £1.2m | — | £865k | — |
| Source | FullAccounts · bulk data Jan 2024 | FullAccounts · bulk data Jan 2024 | Accounts · bulk data Feb 2026 | FullAccounts · bulk data Jan 2025 | Accounts · bulk data Feb 2026 |
How the business works
- Profit margin
- −7.6%
- Profit ÷ revenue.
- Gross margin
- 14.3%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- —
- Revenue ÷ average employees.
- Profit per employee
- —
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now —
- Cash at bank
- —
- Now —
- Headcount
- —
- Now —
- Deferred income
- —
- Now —
- Fixed assets
- —
- Now —
Group structure
Ownership chain
- Four (Holdings) Limitedultimate parent75–100%
- Four Marketing Limitedthis company
Bands show the share of ownership each company holds in the one below it.
Subsidiaries (2)
- Agent Provocateur LimitedRev. £30.2m · Profit −£1.6m
- Agent Provocateur IP LimitedFigures not disclosed
Sister companies (4)
- A-Cold-Wall* LimitedRev. — · Profit £1.2m
- Four-Red LimitedFigures not disclosed
- Nicholas Deakins Ltd.Rev. — · Profit £25.7k
- Pg2019 LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from accounts for the year to 27 Apr 2025 (profit −£3.4m), from the Companies House accounts bulk data published Feb 2026. Spotted an error? Request a correction.
Updated from Companies House on 24 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.