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Company No. 03038655 · Incorporated 28 Mar 1995

The Good Agency Group Limited

Registered name: THE GOOD AGENCY GROUP LIMITED

Part of The Good Agency Group Holdings Limited group

The Good Agency Group Limited made £5.1m revenue and a £432k loss in the year to 31 Mar 2026. read from filing text

The Good Agency Group Limited’s revenue fell 34% to £5.1m in the year to 31 Mar 2026, with a loss of £432k and 55 employees. The company is classified under “advertising agencies” and is based in London; we hold 5 years of its filed accounts.

Full P&L filedSection M · Professional, scientific and technical activitiesSIC 73110Advertising agencies
Status
Active
Location
London, London
Age
31 yrs · since 1995
Type
Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The ultimate controlling party is The Good Agency Trust (EOT) by virtue of its majority shareholding in The Good Agency Group Holdings Limited.”

Latest accounts · year to 31 Mar 2026

Key figures

Capital-light
Revenue
£5.1m
Growth ▼34%
Profit
−£432k
Growth ▼763.5%
Profit margin
−8.5%
Gross 77.2%
Employees
55
Change ▼11.3%
Profit / employee
−£7.9k
Revenue/employee £92.2k
Profitable streak
0yrs
Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

5 filed years

Financial history

Multi-year financials, oldest to newest
Year to31 Mar 202231 Mar 202331 Mar 202431 Mar 202531 Mar 2026
DisclosureFull P&Lread from filing textFull P&Lread from filing textFull P&Lread from filing textFull P&Lread from filing textFull P&Lread from filing text
Profit & loss
Revenue (turnover)£9.3m£7.6m£9.6m£7.7m£5.1m
Cost of sales£3.6m£2.2m£3m£2.3m£1.2m
Gross profit£5.6m£5.4m£6.6m£5.4m£3.9m
Operating profit£1m£609k£1.5m£110k−£577k
Profit before tax£1m£609k£1.6m£110k−£572k
Profit after tax£836k£500k£1.2m£65.2k−£432k
Profit (best available)£836k£500k£1.2m£65.2k−£432k
Employees (average)4959586255
Ratios
Profit margin9%6.6%12.3%0.9%−8.5%
Gross margin60.8%71.1%69%69.8%77.2%
Revenue per employee£189k£129k£165k£124k£92.2k
Profit per employee£17.1k£8.5k£20.3k£1.1k−£7.9k
Growth (year on year)
Revenue growth—▼18.1%▲26.2%▼19.7%▼34%
Profit growth—▼40.1%▲134.7%▼94.5%▼763.5%
Headcount growth—▲20.4%▼1.7%▲6.9%▼11.3%
Balance sheet — indirect signals, not revenue
Cash at bank£573k£1.6m£1.3m£509k£300k
Net assets£1.6m£1.7m£1.9m£803k£371k
Fixed assets£390k£406k£318k£235k£149k
Current assets£3.4m£3.4m£4.2m£2.2m£2.1m
Debtors£1.8m£879k£1.8m£696k£815k
Deferred income£1m£832k£1.2m£859k£1.3m
SourceFullAccounts · bulk data Dec 2023FullAccounts · bulk data Dec 2023FullAccounts · bulk data Aug 2024FullAccounts · bulk data Sep 2025FullAccounts · bulk data May 2026
Derived from the latest filing

How the business works

Profit margin
−8.5%
Profit ÷ revenue.
Gross margin
77.2%
Gross profit ÷ revenue. High for software and services.
Revenue per employee
£92.2k
Revenue ÷ average employees.
Profit per employee
−£7.9k
Profit ÷ average employees.
Cash conversion
—
Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue
2.9%
Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue
24.8%
Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue
16.1%
Money owed by customers. Low = customers pay quickly.
Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets
▼54%
Now £371k
Cash at bank
▼41%
Now £300k
Headcount
▼11%
Now 55
Deferred income
▲46%
Now £1.3m
Fixed assets
▼37%
Now £149k

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

  1. The Good Agency Group Holdings Limitedultimate parent75–100%
  2. The Good Agency Group Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Sister companies (1)

Minority corporate shareholders

From the Persons with Significant Control register (corporate controllers only).

Same industry, similar size

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Industry benchmarks →

Sources

Latest figures from FullAccounts for the year to 31 Mar 2026 (profit −£432k), from the Companies House accounts bulk data published May 2026. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.