The Good Agency Group Limited
Registered name: THE GOOD AGENCY GROUP LIMITED
Part of The Good Agency Group Holdings Limited groupThe Good Agency Group Limited made £5.1m revenue and a £432k loss in the year to 31 Mar 2026. read from filing text
The Good Agency Group Limited’s revenue fell 34% to £5.1m in the year to 31 Mar 2026, with a loss of £432k and 55 employees. The company is classified under “advertising agencies” and is based in London; we hold 5 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 31 yrs · since 1995
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The ultimate controlling party is The Good Agency Trust (EOT) by virtue of its majority shareholding in The Good Agency Group Holdings Limited.”
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Mar 2022 | 31 Mar 2023 | 31 Mar 2024 | 31 Mar 2025 | 31 Mar 2026 |
|---|---|---|---|---|---|
| Disclosure | Full P&Lread from filing text | Full P&Lread from filing text | Full P&Lread from filing text | Full P&Lread from filing text | Full P&Lread from filing text |
| Profit & loss | |||||
| Revenue (turnover) | £9.3m | £7.6m | £9.6m | £7.7m | £5.1m |
| Cost of sales | £3.6m | £2.2m | £3m | £2.3m | £1.2m |
| Gross profit | £5.6m | £5.4m | £6.6m | £5.4m | £3.9m |
| Operating profit | £1m | £609k | £1.5m | £110k | −£577k |
| Profit before tax | £1m | £609k | £1.6m | £110k | −£572k |
| Profit after tax | £836k | £500k | £1.2m | £65.2k | −£432k |
| Profit (best available) | £836k | £500k | £1.2m | £65.2k | −£432k |
| Employees (average) | 49 | 59 | 58 | 62 | 55 |
| Ratios | |||||
| Profit margin | 9% | 6.6% | 12.3% | 0.9% | −8.5% |
| Gross margin | 60.8% | 71.1% | 69% | 69.8% | 77.2% |
| Revenue per employee | £189k | £129k | £165k | £124k | £92.2k |
| Profit per employee | £17.1k | £8.5k | £20.3k | £1.1k | −£7.9k |
| Growth (year on year) | |||||
| Revenue growth | — | ▼18.1% | ▲26.2% | ▼19.7% | ▼34% |
| Profit growth | — | ▼40.1% | ▲134.7% | ▼94.5% | ▼763.5% |
| Headcount growth | — | ▲20.4% | ▼1.7% | ▲6.9% | ▼11.3% |
| Balance sheet — indirect signals, not revenue | |||||
| Cash at bank | £573k | £1.6m | £1.3m | £509k | £300k |
| Net assets | £1.6m | £1.7m | £1.9m | £803k | £371k |
| Fixed assets | £390k | £406k | £318k | £235k | £149k |
| Current assets | £3.4m | £3.4m | £4.2m | £2.2m | £2.1m |
| Debtors | £1.8m | £879k | £1.8m | £696k | £815k |
| Deferred income | £1m | £832k | £1.2m | £859k | £1.3m |
| Source | FullAccounts · bulk data Dec 2023 | FullAccounts · bulk data Dec 2023 | FullAccounts · bulk data Aug 2024 | FullAccounts · bulk data Sep 2025 | FullAccounts · bulk data May 2026 |
How the business works
- Profit margin
- −8.5%
- Profit ÷ revenue.
- Gross margin
- 77.2%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £92.2k
- Revenue ÷ average employees.
- Profit per employee
- −£7.9k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 2.9%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 24.8%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 16.1%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▼54%
- Now £371k
- Cash at bank
- ▼41%
- Now £300k
- Headcount
- ▼11%
- Now 55
- Deferred income
- ▲46%
- Now £1.3m
- Fixed assets
- ▼37%
- Now £149k
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Ownership chain
- The Good Agency Group Holdings Limitedultimate parent75–100%
- The Good Agency Group Limitedthis company
Bands show the share of ownership each company holds in the one below it.
Sister companies (1)
- The Good Agency Trustee Company LimitedFigures not disclosed
Minority corporate shareholders
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from FullAccounts for the year to 31 Mar 2026 (profit −£432k), from the Companies House accounts bulk data published May 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.