Cga Strategy Limited
Registered name: CGA STRATEGY LIMITED
Part of Niq Global Intelligence Public Limited Company groupCga Strategy Limited made £0 revenue and a £1.5m loss in the year to 31 Dec 2023.
Cga Strategy Limited’s revenue fell 100% to £0 in the year to 31 Dec 2023, with a loss of £1.5m and 0 employees. The company is classified under “management consultancy activities other than financial management” and is based in Oxford; we hold 3 years of its filed accounts.
- Status
- Active
- Location
- Oxford, South East
- Age
- 34 yrs · since 1992
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2021 | 31 Dec 2022 | 31 Dec 2023 |
|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L |
| Profit & loss | |||
| Revenue (turnover) | £8.9m | £9.1m | £0 |
| Cost of sales | £571k | £892k | — |
| Gross profit | £8.3m | £8.2m | — |
| Operating profit | £2.2m | £257k | £825k |
| Profit before tax | £2.2m | £2.3m | −£1.5m |
| Profit after tax | £2m | £2m | −£1.5m |
| Profit (best available) | £2m | £2m | −£1.5m |
| Staff costs | £4.7m | £5.2m | £0 |
| Employees (average) | 159 | 193 | 0 |
| Ratios | |||
| Profit margin | 22.6% | 22.1% | — |
| Gross margin | 93.6% | 90.2% | — |
| Revenue per employee | £56k | £47.3k | — |
| Profit per employee | £12.7k | £10.4k | — |
| Growth (year on year) | |||
| Revenue growth | — | ▲2.6% | ▼100% |
| Profit growth | — | 0% | ▼175.3% |
| Headcount growth | — | ▲21.4% | ▼100% |
| Balance sheet — indirect signals, not revenue | |||
| Cash at bank | £4.4m | £0 | — |
| Net assets | £8m | £10.1m | £1 |
| Fixed assets | £2.7m | £2.3m | — |
| Current assets | £7.6m | £10.1m | — |
| Debtors | £3m | £0 | £0 |
| Deferred income | £915k | £0 | — |
| Source | FullAccounts · bulk data Dec 2023 | FullAccounts · bulk data Dec 2023 | FullAccounts · bulk data Sep 2024 |
How the business works
- Profit margin
- —
- Profit ÷ revenue.
- Gross margin
- —
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- —
- Revenue ÷ average employees.
- Profit per employee
- —
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▼100%
- Now £1
- Cash at bank
- —
- Now —
- Headcount
- ▼100%
- Now 0
- Deferred income
- —
- Now —
- Fixed assets
- —
- Now —
Group structure
Ownership chain
- Niq Global Intelligence Public Limited Company (registered outside the UK register)ultimate parent75–100%
- A.c. Nielsen Company Limited75–100%
- Cga Strategy Limitedthis company
Bands show the share of ownership each company holds in the one below it.
Subsidiaries (1)
- Cga Nielsen (Global) LimitedFigures not disclosed
Sister companies (1)
- Acnielsen (UK) Pension Plan Trust LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from FullAccounts for the year to 31 Dec 2023 (profit −£1.5m), from the Companies House accounts bulk data published Sep 2024. Spotted an error? Request a correction.
Updated from Companies House on 14 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.