A.c. Nielsen Company Limited
Registered name: A.C. NIELSEN COMPANY LIMITED
Part of Niq Global Intelligence Public Limited Company groupA.c. Nielsen Company Limited made £117m revenue and £5.8m profit in the year to 31 Dec 2024.
A.c. Nielsen Company Limited’s revenue was £117m in the year to 31 Dec 2024, with £5.8m profit and 767 employees. The company is classified under “market research and public opinion polling” and is based in Oxford; we hold 3 years of its filed accounts.
- Status
- Active
- Location
- Oxford
- Age
- 30 yrs · since 1996
- Type
- Private Limited Company
Key figures
Financial history
| Year to | 31 Dec 2022 | 31 Dec 2023 | 31 Dec 2024 |
|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L |
| Profit & loss | |||
| Revenue (turnover) | £95.3m | £117m | £117m |
| Cost of sales | −£44m | −£57.4m | −£63.7m |
| Gross profit | £51.3m | £60m | £53.5m |
| Operating profit | −£4.4m | £10.5m | £785k |
| Profit before tax | £5.7m | £7.7m | £4.6m |
| Profit after tax | £4.6m | £7m | £5.8m |
| Profit (best available) | £4.6m | £7m | £5.8m |
| Employees (average) | 684 | 728 | 767 |
| Ratios | |||
| Profit margin | 4.8% | 6% | 4.9% |
| Gross margin | 53.8% | 51.1% | 45.6% |
| Revenue per employee | £139k | £161k | £153k |
| Profit per employee | £6.7k | £9.6k | £7.5k |
| Growth (year on year) | |||
| Revenue growth | — | ▲23.3% | ▼0.2% |
| Profit growth | — | ▲53.6% | ▼17.8% |
| Headcount growth | — | ▲6.4% | ▲5.4% |
| Balance sheet — indirect signals, not revenue | |||
| Net assets | — | — | — |
| Source | Accounts · bulk data Oct 2024 | Accounts · bulk data Oct 2024 | Accounts · bulk data Oct 2025 |
How the business works
- Profit margin
- 4.9%
- Profit ÷ revenue.
- Gross margin
- 45.6%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £153k
- Revenue ÷ average employees.
- Profit per employee
- £7.5k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now —
- Cash at bank
- —
- Now —
- Headcount
- ▲5%
- Now 767
- Deferred income
- —
- Now —
- Fixed assets
- —
- Now —
Group structure
Ownership chain
- Niq Global Intelligence Public Limited Company (registered outside the UK register)ultimate parent75–100%
- A.c. Nielsen Company Limitedthis company
Bands show the share of ownership each company holds in the one below it.
Subsidiaries (2)
- Cga Strategy LimitedRev. £0 · Profit −£1.5m
- Acnielsen (UK) Pension Plan Trust LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
Sources
Latest figures from accounts for the year to 31 Dec 2024 (profit £5.8m), from the Companies House accounts bulk data published Oct 2025. Spotted an error? Request a correction.
Updated from Companies House on 22 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.