How much does Ant Marketing Limited make?

Ant Marketing Limited reported revenue of £6.9m and a loss of £1.2m in the year to 30 Mar 2025, according to its accounts filed at Companies House.

How many employees does Ant Marketing Limited have?

Ant Marketing Limited reported an average of 198 employees in the year to 30 Mar 2025.

Is Ant Marketing Limited profitable?

No — Ant Marketing Limited reported a loss of £1.2m in the year to 30 Mar 2025.

Company No. 02547741 · Incorporated 11 Oct 1990

Ant Marketing Limited

Registered name: ANT MARKETING LIMITED

Part of Mayfield Property Assets LLP group

Ant Marketing Limited made £6.9m revenue and a £1.2m loss in the year to 30 Mar 2025.

Ant Marketing Limited’s revenue fell 18% to £6.9m in the year to 30 Mar 2025, with a loss of £1.2m and 198 employees. The company is classified under “activities of call centres” and is based in Sheffield; we hold 4 years of its filed accounts.

Full P&L filedSection N · Administrative and support servicesSIC 82200Activities of call centres

Status: Active
Location: Sheffield, Yorkshire and The Humber
Age: 36 yrs · since 1990
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.

Latest accounts · year to 30 Mar 2025

Key figures

Revenue

£6.9m

Growth ▼18.4%

Profit

−£1.2m

Growth —

Profit margin

−17.2%

Gross 26.4%

Employees

198

Change ▼52.5%

Profit / employee

−£6k

Revenue/employee £35k

Profitable streak

0yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

4 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Mar 2022	31 Mar 2023	31 Mar 2024	30 Mar 2025
Disclosure	Full P&L	Full P&L	Full P&L	Full P&L
Profit & loss
Revenue (turnover)	£52.9m	£12.3m	£8.5m	£6.9m
Cost of sales	£38.5m	£10.3m	£6.2m	£5.1m
Gross profit	£14.3m	£2m	£2.3m	£1.8m
Operating profit	£7.2m	−£2.4m	−£626k	−£1.1m
Profit before tax	£7.2m	−£2.5m	−£746k	−£1.2m
Profit after tax	£5.7m	−£1.9m	−£706k	−£1.2m
Profit (best available)	£5.7m	−£1.9m	−£706k	−£1.2m
Staff costs	£33.4m	£11.5m	£7m	£5.8m
Employees (average)	1,406	1,004	417	198
Ratios
Profit margin	10.8%	−15.5%	−8.3%	−17.2%
Gross margin	27.1%	16.1%	26.8%	26.4%
Revenue per employee	£37.6k	£12.2k	£20.4k	£35k
Profit per employee	£4.1k	−£1.9k	−£1.7k	−£6k
Growth (year on year)
Revenue growth	—	▼76.8%	▼30.9%	▼18.4%
Profit growth	—	▼133.2%	—	—
Headcount growth	—	▼28.6%	▼58.5%	▼52.5%
Balance sheet — indirect signals, not revenue
Cash at bank	£3.4m	£42.3k	£13.5k	£2.2k
Net assets	£9.7m	£7.4m	£6.7m	£5.5m
Fixed assets	£5.8m	£5.5m	£5.1m	£4.9m
Current assets	£13.5m	£6.2m	£6m	£5m
Debtors	£5.7m	£1.4m	£1m	£1.1m
Deferred income	£1.1m	£338k	£236k	£331k
Source	Accounts · bulk data Jun 2024	Accounts · bulk data Jun 2024	FullAccounts · bulk data Sep 2025	FullAccounts · bulk data Jul 2026

Derived from the latest filing

How the business works

Profit margin: −17.2%; Profit ÷ revenue.
Gross margin: 26.4%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £35k; Revenue ÷ average employees.
Profit per employee: −£6k; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 71.2%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 4.8%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 16%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▼18%; Now £5.5m
Cash at bank: ▼84%; Now £2.2k
Headcount: ▼53%; Now 198
Deferred income: ▲40%; Now £331k
Fixed assets: ▼4%; Now £4.9m

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

Mayfield Property Assets LLPultimate parent50–75%
Mayfield Properties Limited75–100%
Ant Marketing Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Sister companies (3)

Mayfield Commercial Properties LimitedFigures not disclosed
Mayfield Residential Properties LimitedFigures not disclosed
Mayfield Student Properties LimitedFigures not disclosed

From the Persons with Significant Control register (corporate controllers only).

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 30 Mar 2025 (profit −£1.2m), from the Companies House accounts bulk data published Jul 2026. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.