How much does Sega Amusements International Limited make?

Sega Amusements International Limited reported revenue of £40.1m and £3.1m profit in the year to 31 Mar 2025, according to its accounts filed at Companies House.

How many employees does Sega Amusements International Limited have?

Sega Amusements International Limited reported an average of 97 employees in the year to 31 Mar 2025.

Is Sega Amusements International Limited profitable?

Yes — Sega Amusements International Limited reported a profit of £3.1m in the year to 31 Mar 2025.

Company No. 01711515 · Incorporated 31 Mar 1983

Sega Amusements International Limited

Registered name: SEGA AMUSEMENTS INTERNATIONAL LIMITED

Part of Kaizen Entertainment Limited group

Sega Amusements International Limited made £40.1m revenue and £3.1m profit in the year to 31 Mar 2025.

Sega Amusements International Limited’s revenue fell 10% to £40.1m in the year to 31 Mar 2025, with £3.1m profit and 97 employees. The company is classified under “manufacture of professional and arcade games and toys” and is based in Chessington; we hold 4 years of its filed accounts.

Full P&L filedSection C · ManufacturingSIC 32401Manufacture of professional and arcade games and toys

Status: Active
Location: Chessington, London
Age: 43 yrs · since 1983
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.

Latest accounts · year to 31 Mar 2025

Key figures

Revenue

£40.1m

Growth ▼9.7%

Profit

£3.1m

Growth ▼0.7%

Profit margin

7.8%

Gross 33.1%

Employees

Change ▲7.8%

Profit / employee

£32.4k

Revenue/employee £413k

Profitable streak

4yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

4 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Mar 2022	31 Mar 2023	31 Mar 2024	31 Mar 2025
Disclosure	Full P&L	Full P&L	Full P&L	Full P&L
Profit & loss
Revenue (turnover)	£23.5m	£41.1m	£44.4m	£40.1m
Cost of sales	£18.3m	£31.4m	£31.8m	£26.8m
Gross profit	£5.3m	£9.8m	£12.6m	£13.3m
Operating profit	£238k	£2m	£3.7m	£3.3m
Profit before tax	£239k	£2.1m	£3.9m	£3.8m
Profit after tax	£493k	£1.7m	£3.2m	£3.1m
Profit (best available)	£493k	£1.7m	£3.2m	£3.1m
Staff costs	£3.4m	£4.9m	£5.7m	£6.3m
Employees (average)	69	78	90	97
Ratios
Profit margin	2.1%	4%	7.1%	7.8%
Gross margin	22.4%	23.7%	28.4%	33.1%
Revenue per employee	£341k	£528k	£494k	£413k
Profit per employee	£7.1k	£21.3k	£35.2k	£32.4k
Growth (year on year)
Revenue growth	—	▲74.8%	▲8%	▼9.7%
Profit growth	—	▲237.7%	▲90.3%	▼0.7%
Headcount growth	—	▲13%	▲15.4%	▲7.8%
Balance sheet — indirect signals, not revenue
Cash at bank	£4.6m	£4.9m	£7.2m	£10.5m
Net assets	£18.7m	£20.4m	£23.5m	£26.7m
Fixed assets	£6.3m	£5.7m	£4.3m	£4.1m
Current assets	£18.9m	£23.5m	£28.7m	£31.5m
Debtors	£7.2m	£7.6m	£9.7m	£9.9m
Deferred income	£2.2m	£3.5m	£4.2m	£3.8m
Source	Accounts · bulk data Dec 2023	Accounts · bulk data Dec 2023	Accounts · bulk data Dec 2024	FullAccounts · bulk data Dec 2025

Derived from the latest filing

How the business works

Profit margin: 7.8%; Profit ÷ revenue.
Gross margin: 33.1%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £413k; Revenue ÷ average employees.
Profit per employee: £32.4k; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 10.3%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 9.6%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 24.6%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▲13%; Now £26.7m
Cash at bank: ▲46%; Now £10.5m
Headcount: ▲8%; Now 97
Deferred income: ▼8%; Now £3.8m
Fixed assets: ▼5%; Now £4.1m

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

Kaizen Entertainment Limitedultimate parent75–100%
Sega Amusements International Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Subsidiaries (2)

Indigo UK Bidco LimitedFigures not disclosed
Urban Fun LimitedFigures not disclosed

From the Persons with Significant Control register (corporate controllers only).

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Mar 2025 (profit £3.1m), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.

Updated from Companies House on 24 Oct 2026

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.