How much does Keel Toys Limited make?

Keel Toys Limited reported revenue of £28.2m and £1.9m profit in the year to 31 Mar 2025, according to its accounts filed at Companies House.

How many employees does Keel Toys Limited have?

Keel Toys Limited reported an average of 58 employees in the year to 31 Mar 2025.

Is Keel Toys Limited profitable?

Yes — Keel Toys Limited reported a profit of £1.9m in the year to 31 Mar 2025.

Company No. 03744062 · Incorporated 26 Mar 1999

Keel Toys Limited

Registered name: KEEL TOYS LIMITED

Keel Toys Limited made £28.2m revenue and £1.9m profit in the year to 31 Mar 2025.

Keel Toys Limited’s revenue fell 5% to £28.2m in the year to 31 Mar 2025, with £1.9m profit and 58 employees. The company is classified under “manufacture of other games and toys,” and is based in Ashford; we hold 4 years of its filed accounts.

Full P&L filedSection C · ManufacturingSIC 32409Manufacture of other games and toys, n.e.c.

Status: Active
Location: Ashford, South East
Age: 27 yrs · since 1999
Type: Private Limited Company

Latest accounts · year to 31 Mar 2025

Key figures

IndependentCash flow filed

Revenue

£28.2m

Growth ▼4.5%

Profit

£1.9m

Growth ▼21.2%

Profit margin

6.8%

Gross 32.8%

Employees

Change ▲1.8%

Profit / employee

£33.2k

Revenue/employee £487k

Profitable streak

4yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

4 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Mar 2022	31 Mar 2023	31 Mar 2024	31 Mar 2025
Disclosure	Full P&L	Full P&L	Full P&L	Full P&L
Profit & loss
Revenue (turnover)	£21.7m	£27.4m	£29.6m	£28.2m
Cost of sales	£13.2m	£17.9m	£19.9m	£19m
Gross profit	£8.5m	£9.5m	£9.7m	£9.3m
Operating profit	£1.9m	£3.6m	£3.7m	£3.1m
Profit before tax	£1.6m	£3.2m	£3.3m	£2.6m
Profit after tax	£191k	£2.6m	£2.4m	£1.9m
Profit (best available)	£191k	£2.6m	£2.4m	£1.9m
Staff costs	£5.7m	£5.9m	£7.6m	£7.4m
Employees (average)	53	56	57	58
Ratios
Profit margin	0.9%	9.4%	8.3%	6.8%
Gross margin	39%	34.6%	32.8%	32.8%
Revenue per employee	£410k	£490k	£519k	£487k
Profit per employee	£3.6k	£46.3k	£42.8k	£33.2k
Cash conversion	158.4%	47.4%	178.2%	146.6%
Growth (year on year)
Revenue growth	—	▲26.3%	▲7.8%	▼4.5%
Profit growth	—	▲1256%	▼5.7%	▼21.2%
Headcount growth	—	▲5.7%	▲1.8%	▲1.8%
Balance sheet — indirect signals, not revenue
Cash at bank	£2.8m	£1.8m	£5.7m	£7.3m
Net assets	£13.2m	£13.8m	£14.3m	£14.2m
Fixed assets	£13.3m	£13.5m	£13.6m	£13.8m
Current assets	£9.8m	£12.3m	£15.1m	£16.7m
Debtors	£3.2m	£3.5m	£4.6m	£3.1m
Deferred income	£2.1m	£2m	£2.9m	£2.8m
Cash from operations	£3m	£1.7m	£6.6m	£4.5m
Source	Accounts · bulk data Oct 2023	Accounts · bulk data Oct 2023	FullAccounts · bulk data Nov 2024	FullAccounts · bulk data Dec 2025

Derived from the latest filing

How the business works

Profit margin: 6.8%; Profit ÷ revenue.
Gross margin: 32.8%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £487k; Revenue ÷ average employees.
Profit per employee: £33.2k; Profit ÷ average employees.
Cash conversion: 146.6%; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 48.7%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 9.9%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 11%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▼1%; Now £14.2m
Cash at bank: ▲29%; Now £7.3m
Headcount: ▲2%; Now 58
Deferred income: ▼3%; Now £2.8m
Fixed assets: ▲1%; Now £13.8m

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Same industry, similar size

Similar profitable businesses

Industry benchmarks →

Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Mar 2025 (profit £1.9m), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.

Updated from Companies House on 18 Oct 2026

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.