Grey Advertising Limited
Registered name: GREY ADVERTISING LIMITED
Part of Wpp Plc groupGrey Advertising Limited made £19m revenue and £6m profit in the year to 31 Dec 2025.
Grey Advertising Limited’s revenue fell 3% to £19m in the year to 31 Dec 2025, with £6m profit and 125 employees. The company is classified under “advertising agencies” and is based in London; we hold 3 years of its filed accounts.
- Status
- Active
- Location
- London
- Age
- 71 yrs · since 1954
- Type
- Private Limited Company
Key figures
Financial history
| Year to | 31 Dec 2023 | 31 Dec 2024 | 31 Dec 2025 |
|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L |
| Profit & loss | |||
| Revenue (turnover) | £23.1m | £19.5m | £19m |
| Cost of sales | −£13.4m | −£12m | £11.9m |
| Gross profit | £9.7m | £7.5m | £7.2m |
| Operating profit | £3.1m | £2.3m | £1.4m |
| Profit before tax | £9.8m | £7.6m | £6m |
| Profit after tax | £9.8m | £7.6m | £6m |
| Profit (best available) | £9.8m | £7.6m | £6m |
| Staff costs | — | — | £12.9m |
| Employees (average) | 152 | 136 | 125 |
| Ratios | |||
| Profit margin | 42.5% | 38.7% | 31.4% |
| Gross margin | 42% | 38.4% | 37.7% |
| Revenue per employee | £152k | £144k | £152k |
| Profit per employee | £64.5k | £55.6k | £47.8k |
| Growth (year on year) | |||
| Revenue growth | — | ▼15.4% | ▼2.7% |
| Profit growth | — | ▼22.9% | ▼21% |
| Headcount growth | — | ▼10.5% | ▼8.1% |
| Balance sheet — indirect signals, not revenue | |||
| Net assets | — | — | £4.1m |
| Fixed assets | — | — | £1.2m |
| Current assets | — | — | £7.5m |
| Debtors | — | — | £2.2m |
| Source | Accounts · bulk data Dec 2025 | Accounts · bulk data Dec 2025 | FullAccounts · bulk data Oct 2026 |
How the business works
- Profit margin
- 31.4%
- Profit ÷ revenue.
- Gross margin
- 37.7%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £152k
- Revenue ÷ average employees.
- Profit per employee
- £47.8k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 6.4%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 11.5%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now £4.1m
- Cash at bank
- —
- Now —
- Headcount
- ▼8%
- Now 125
- Deferred income
- —
- Now —
- Fixed assets
- —
- Now £1.2m
Group structure
Ownership chain
- Wpp Plc (registered outside the UK register)ultimate parent75–100%
- WPP Jubilee Limited75–100%
- WPP UK Torre75–100%
- WPP US Investments Limited75–100%
- Grey Communications Group Limited75–100%
- Grey Advertising Limitedthis company
Bands show the share of ownership each company holds in the one below it.
Sister companies (3)
- Essencemediacom Holdings LimitedRev. £196m · Profit £45.5m
- Geometry Global (UK) LimitedFigures not disclosed
- Geometry Global LimitedFigures not disclosed
From the Persons with Significant Control register (corporate controllers only).
Sources
Latest figures from FullAccounts for the year to 31 Dec 2025 (profit £6m), from the Companies House accounts bulk data published Oct 2026. Spotted an error? Request a correction.
Updated from Companies House on 21 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.