Smiley Monroe Limited
Registered name: SMILEY MONROE LIMITED
Part of Smiley Monroe Holdings Limited groupSmiley Monroe Limited made £19m revenue and £1.3m profit in the year to 31 Dec 2024.
Smiley Monroe Limited’s revenue fell 30% to £19m in the year to 31 Dec 2024, with £1.3m profit and 116 employees. The company is classified under “manufacture of other rubber products” and is based in Lisburn; we hold 3 years of its filed accounts.
- Status
- Active
- Location
- Lisburn, Northern Ireland
- Age
- 39 yrs · since 1986
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2022 | 31 Dec 2023 | 31 Dec 2024 |
|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L |
| Profit & loss | |||
| Revenue (turnover) | £27.9m | £27m | £19m |
| Cost of sales | £19.6m | £16.7m | £11.1m |
| Gross profit | £8.3m | £10.3m | £7.9m |
| Operating profit | £2.4m | £3.9m | £1.5m |
| Profit before tax | £2.3m | £3.9m | £1.7m |
| Profit after tax | £2m | £3.3m | £1.3m |
| Profit (best available) | £2m | £3.3m | £1.3m |
| Staff costs | £5.5m | £6.2m | £5.8m |
| Employees (average) | 154 | 164 | 116 |
| Ratios | |||
| Profit margin | 7.1% | 12.3% | 7% |
| Gross margin | 29.9% | 38.2% | 41.7% |
| Revenue per employee | £181k | £165k | £164k |
| Profit per employee | £12.8k | £20.2k | £11.6k |
| Growth (year on year) | |||
| Revenue growth | — | ▼3.2% | ▼29.6% |
| Profit growth | — | ▲67.9% | ▼59.6% |
| Headcount growth | — | ▲6.5% | ▼29.3% |
| Balance sheet — indirect signals, not revenue | |||
| Cash at bank | £1.9m | £5.3m | £7m |
| Net assets | £13.6m | £16.9m | £17.7m |
| Fixed assets | £2.1m | £905k | £846k |
| Current assets | £15.2m | £19.2m | £19.3m |
| Debtors | £5.8m | £4.5m | £2.7m |
| Deferred income | £368k | £292k | £177k |
| Source | FullAccounts · bulk data Sep 2024 | FullAccounts · bulk data Sep 2024 | FullAccounts · bulk data Dec 2025 |
How the business works
- Profit margin
- 7%
- Profit ÷ revenue.
- Gross margin
- 41.7%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £164k
- Revenue ÷ average employees.
- Profit per employee
- £11.6k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 4.5%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 0.9%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 14.4%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲5%
- Now £17.7m
- Cash at bank
- ▲32%
- Now £7m
- Headcount
- ▼29%
- Now 116
- Deferred income
- ▼39%
- Now £177k
- Fixed assets
- ▼7%
- Now £846k
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Group structure
Ownership chain
- Smiley Monroe Holdings Limitedultimate parent75–100%
- Smiley Monroe Limitedthis company
Bands show the share of ownership each company holds in the one below it.
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from FullAccounts for the year to 31 Dec 2024 (profit £1.3m), from the Companies House accounts bulk data published Dec 2025. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.