How much does W. & G. Baird Limited make?

W. & G. Baird Limited reported revenue of £14.8m and £395k profit in the year to 31 Dec 2025, according to its accounts filed at Companies House.

How many employees does W. & G. Baird Limited have?

W. & G. Baird Limited reported an average of 86 employees in the year to 31 Dec 2025.

Is W. & G. Baird Limited profitable?

Yes — W. & G. Baird Limited reported a profit of £395k in the year to 31 Dec 2025.

Company No. NI016666 · Incorporated 9 May 1983

W. & G. Baird Limited

Registered name: W. & G. BAIRD LIMITED

Part of Sarcon (No. 191) Limited group

W. & G. Baird Limited made £14.8m revenue and £395k profit in the year to 31 Dec 2025.

W. & G. Baird Limited’s revenue grew 5% to £14.8m in the year to 31 Dec 2025, with £395k profit and 86 employees. The company is classified under “printing” and is based in Caulside Drive; we hold 4 years of its filed accounts.

Full P&L filedSection C · ManufacturingSIC 18129Printing n.e.c.SIC 18130Pre-press and pre-media services SIC 18140Binding and related services SIC 58190Other publishing activities

Status: Active
Location: Caulside Drive, Northern Ireland
Age: 43 yrs · since 1983
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “The company is controlled by its parent, Sarcon (No.191) Limited.”

Latest accounts · year to 31 Dec 2025

Key figures

Operating leverageDoing more with lessCash flow filed

Revenue

£14.8m

Growth ▲5%

Profit

£395k

Growth ▲33.5%

Profit margin

2.7%

Gross 32.3%

Employees

Change ▼1.1%

Profit / employee

£4.6k

Revenue/employee £172k

Profitable streak

4yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

4 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Dec 2022	31 Dec 2023	31 Dec 2024	31 Dec 2025
Disclosure	Full P&L	Full P&L	Full P&L	Full P&L
Profit & loss
Revenue (turnover)	£13.8m	£13.7m	£14.1m	£14.8m
Cost of sales	£9.5m	£9.4m	£9.9m	£10m
Gross profit	£4.3m	£4.3m	£4.2m	£4.8m
Operating profit	£706k	£1.2m	£360k	£671k
Profit before tax	£610k	£1.1m	£187k	£546k
Profit after tax	£601k	£731k	£296k	£395k
Profit (best available)	£601k	£731k	£296k	£395k
Staff costs	£3.1m	£2.9m	£3.3m	£3.5m
Employees (average)	90	79	87	86
Ratios
Profit margin	4.3%	5.3%	2.1%	2.7%
Gross margin	31.3%	31.7%	29.7%	32.3%
Revenue per employee	£153k	£173k	£162k	£172k
Profit per employee	£6.7k	£9.3k	£3.4k	£4.6k
Cash conversion	172.2%	24.3%	683.7%	92.4%
Growth (year on year)
Revenue growth	—	▼0.8%	▲3.1%	▲5%
Profit growth	—	▲21.7%	▼59.6%	▲33.5%
Headcount growth	—	▼12.2%	▲10.1%	▼1.1%
Balance sheet — indirect signals, not revenue
Cash at bank	£546k	£363k	£1.2m	£654k
Net assets	£6.4m	£7m	£7.1m	£7.3m
Fixed assets	£3.9m	£4.9m	£4.4m	£3.7m
Current assets	£8m	£8.1m	£8.6m	£8.9m
Debtors	£2m	£2m	£2.2m	£3.1m
Deferred income	£913k	£642k	£565k	£489k
Cash from operations	£1.2m	£294k	£2.5m	£620k
Source	FullAccounts · bulk data Sep 2024	FullAccounts · bulk data Sep 2024	FullAccounts · bulk data Sep 2025	FullAccounts · bulk data Sep 2026

Derived from the latest filing

How the business works

Profit margin: 2.7%; Profit ÷ revenue.
Gross margin: 32.3%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £172k; Revenue ÷ average employees.
Profit per employee: £4.6k; Profit ÷ average employees.
Cash conversion: 92.4%; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 24.8%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 3.3%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 21.1%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▲3%; Now £7.3m
Cash at bank: ▼47%; Now £654k
Headcount: ▼1%; Now 86
Deferred income: ▼13%; Now £489k
Fixed assets: ▼16%; Now £3.7m

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

Corporate ownership

Group structure

Ownership chain

Sarcon (No. 191) Limitedultimate parent75–100%
W. & G. Baird Limitedthis company

Bands show the share of ownership each company holds in the one below it.

From the Persons with Significant Control register (corporate controllers only).

Same industry, similar size

Similar profitable businesses

Industry benchmarks →

Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Dec 2025 (profit £395k), from the Companies House accounts bulk data published Sep 2026. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.