New Sunshine Fresh Ltd
Registered name: NEW SUNSHINE FRESH LTD
New Sunshine Fresh Ltd made £1.3m revenue and a £192 loss in the year to 28 Feb 2025.
New Sunshine Fresh Ltd’s revenue fell 8% to £1.3m in the year to 28 Feb 2025, with a loss of £192 and 10 employees. The company is classified under “wholesale of fruit and vegetables” and is based in Birmingham; we hold 2 years of its filed accounts.
- Status
- Active
- Location
- Birmingham, West Midlands
- Age
- 3 yrs · since 2023
- Type
- Private Limited Company
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 29 Feb 2024 | 28 Feb 2025 |
|---|---|---|
| Disclosure | Full P&L | Full P&L |
| Profit & loss | ||
| Revenue (turnover) | £1.4m | £1.3m |
| Cost of sales | £1.3m | £1.1m |
| Gross profit | £165k | £180k |
| Operating profit | £28.2k | £13k |
| Profit before tax | £28.2k | £2.4k |
| Profit after tax | £21.3k | −£192 |
| Profit (best available) | £21.3k | −£192 |
| Employees (average) | 12 | 10 |
| Ratios | ||
| Profit margin | 1.5% | 0% |
| Gross margin | 11.6% | 13.7% |
| Revenue per employee | £119k | £132k |
| Profit per employee | £1.8k | −£19 |
| Growth (year on year) | ||
| Revenue growth | — | ▼7.9% |
| Profit growth | — | ▼100.9% |
| Headcount growth | — | ▼16.7% |
| Balance sheet — indirect signals, not revenue | ||
| Cash at bank | £7.4k | £13.8k |
| Net assets | £21.3k | £11.1k |
| Fixed assets | £25.4k | £15.1k |
| Current assets | £59.8k | £75.8k |
| Debtors | £41.8k | £51.7k |
| Source | FilletedAccounts · bulk data Oct 2024 | FullAccounts · bulk data Nov 2025 |
How the business works
- Profit margin
- 0%
- Profit ÷ revenue.
- Gross margin
- 13.7%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £132k
- Revenue ÷ average employees.
- Profit per employee
- −£19
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 1.1%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 3.9%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▼48%
- Now £11.1k
- Cash at bank
- ▲87%
- Now £13.8k
- Headcount
- ▼17%
- Now 10
- Deferred income
- —
- Now —
- Fixed assets
- ▼41%
- Now £15.1k
Similar profitable businesses
- Strawberry Fields Qmover LtdBurton-on-Trent · Wholesale of fruit and vegetables
- Revenue
- £1.3m
- Profit
- £2.8k
- Staff
- 8
- Liban Fresh LtdSouthall · Wholesale of fruit and vegetables
- Revenue
- £1.7m
- Profit
- £39.3k
- Staff
- 5
- Tiantian Foods LtdLondon · Wholesale of fruit and vegetables
- Revenue
- £1.9m
- Profit
- £20.8k
- Staff
- 5
- Liban Fruits LtdLondon · Wholesale of fruit and vegetables
- Revenue
- £2m
- Profit
- £24.5k
- Staff
- 7
- S.oliver Limited1 Sherrin Road · Wholesale of fruit and vegetables
- Revenue
- £2.4m
- Profit
- £20.4k
- Staff
- 3
- Peewit Produce LimitedBroadway · Wholesale of fruit and vegetables
- Revenue
- £639k
- Profit
- £28.6k
- Staff
- 5
Sources
Latest figures from FullAccounts for the year to 28 Feb 2025 (profit −£192), from the Companies House accounts bulk data published Nov 2025. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.