What the Shop Limited
Registered name: WHAT THE SHOP LIMITED
What the Shop Limited made £3.7k revenue and a £596 loss in the year to 31 Aug 2025.
What the Shop Limited’s revenue was £3.7k in the year to 31 Aug 2025, with a loss of £596 and 0 employees. The company is classified under “retail sale via mail order houses or via internet” and is based in London; we hold 3 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 4 yrs · since 2022
- Type
- Private Limited Company
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Aug 2023 | 31 Aug 2024 | 31 Aug 2025 |
|---|---|---|---|
| Disclosure | No P&L | Profit only | Full P&L |
| Profit & loss | |||
| Revenue (turnover) | — | — | £3.7k |
| Cost of sales | — | — | £3.5k |
| Gross profit | — | £14 | £125 |
| Operating profit | — | −£1.3k | −£596 |
| Profit before tax | — | −£1.3k | −£596 |
| Profit after tax | — | −£1.3k | −£596 |
| Profit (best available) | — | −£1.3k | −£596 |
| Employees (average) | 0 | 0 | 0 |
| Ratios | |||
| Profit margin | — | — | −16.3% |
| Gross margin | — | — | 3.4% |
| Balance sheet — indirect signals, not revenue | |||
| Cash at bank | — | £0 | £0 |
| Net assets | £4.6k | £4.8k | £4.5k |
| Fixed assets | £0 | £0 | £0 |
| Current assets | £6.8k | £5.1k | £4.5k |
| Debtors | — | £0 | £0 |
| Deferred income | — | £0 | £0 |
| Source | FullAccounts · bulk data Feb 2024 | AbridgedAccounts · bulk data May 2025 | FullAccounts · bulk data Mar 2026 |
How the business works
- Profit margin
- −16.3%
- Profit ÷ revenue.
- Gross margin
- 3.4%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- —
- Revenue ÷ average employees.
- Profit per employee
- —
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 0%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- 0%
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 0%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▼5%
- Now £4.5k
- Cash at bank
- —
- Now £0
- Headcount
- —
- Now 0
- Deferred income
- —
- Now £0
- Fixed assets
- —
- Now £0
Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.
Sources
Latest figures from FullAccounts for the year to 31 Aug 2025 (profit −£596), from the Companies House accounts bulk data published Mar 2026. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.