Alternative Stories Ltd
Registered name: ALTERNATIVE STORIES LTD
Alternative Stories Ltd made £12.4k revenue and a £3k loss in the year to 28 Feb 2025.
Alternative Stories Ltd’s revenue fell 36% to £12.4k in the year to 28 Feb 2025, with a loss of £3k and 1 employee. The company is classified under “performing arts” and is based in Oakham; we hold 3 years of its filed accounts.
- Status
- Active
- Location
- Oakham, East Midlands
- Age
- 4 yrs · since 2022
- Type
- Private Limited Company
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 28 Feb 2023 | 29 Feb 2024 | 28 Feb 2025 |
|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L |
| Profit & loss | |||
| Revenue (turnover) | £11.7k | £19.4k | £12.4k |
| Profit after tax | −£3.6k | £2.2k | −£3k |
| Profit (best available) | −£3.6k | £2.2k | −£3k |
| Staff costs | £12.6k | £12.6k | £12.6k |
| Employees (average) | 1 | 1 | 1 |
| Ratios | |||
| Profit margin | −31% | 11.3% | −24.4% |
| Revenue per employee | £11.7k | £19.4k | £12.4k |
| Profit per employee | −£3.6k | £2.2k | −£3k |
| Growth (year on year) | |||
| Revenue growth | — | ▲65.5% | ▼35.8% |
| Profit growth | — | — | ▼239% |
| Headcount growth | — | 0% | 0% |
| Balance sheet — indirect signals, not revenue | |||
| Net assets | −£600 | £0 | £0 |
| Fixed assets | £2.8k | £0 | £0 |
| Current assets | £0 | £0 | £0 |
| Source | FullAccounts · bulk data Nov 2023 | FullAccounts · bulk data Nov 2024 | FullAccounts · bulk data Nov 2025 |
How the business works
- Profit margin
- −24.4%
- Profit ÷ revenue.
- Gross margin
- —
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £12.4k
- Revenue ÷ average employees.
- Profit per employee
- −£3k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 0%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now £0
- Cash at bank
- —
- Now —
- Headcount
- 0%
- Now 1
- Deferred income
- —
- Now —
- Fixed assets
- —
- Now £0
Sources
Latest figures from FullAccounts for the year to 28 Feb 2025 (profit −£3k), from the Companies House accounts bulk data published Nov 2025. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.