How much does Vanilla Retail Group Limited make?

Vanilla Retail Group Limited reported revenue of £29.4m and £1.2m profit in the year to 30 Jun 2025, according to its accounts filed at Companies House.

How many employees does Vanilla Retail Group Limited have?

Vanilla Retail Group Limited reported an average of 187 employees in the year to 30 Jun 2025.

Is Vanilla Retail Group Limited profitable?

Yes — Vanilla Retail Group Limited reported a profit of £1.2m in the year to 30 Jun 2025.

Company No. 13436575 · Incorporated 3 Jun 2021

Vanilla Retail Group Limited

Registered name: VANILLA RETAIL GROUP LIMITED

Vanilla Retail Group Limited made £29.4m revenue and £1.2m profit in the year to 30 Jun 2025. read from filing text

Vanilla Retail Group Limited’s revenue fell 2% to £29.4m in the year to 30 Jun 2025, with £1.2m profit and 187 employees. The company is classified under “retail sale of clothing in specialised stores” and is based in London; we hold 4 years of its filed accounts.

Full P&L filedSection G · Wholesale and retail trade; repair of motor vehiclesSIC 47710Retail sale of clothing in specialised stores

Status: Active
Location: London, London
Age: 5 yrs · since 2021
Type: Private Limited Company

Latest accounts · year to 30 Jun 2025

Key figures

IndependentYoung and profitableCash flow filed

Revenue

£29.4m

Growth ▼1.6%

Profit

£1.2m

Growth ▼24.6%

Profit margin

4.2%

Gross 61.9%

Employees

187

Change ▲6.3%

Profit / employee

£6.6k

Revenue/employee £157k

Profitable streak

4yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

4 filed years

Financial history

Multi-year financials, oldest to newest
Year to	30 Jun 2022	30 Jun 2023	30 Jun 2024	30 Jun 2025
Disclosure	Full P&L	Full P&L	Full P&L	Full P&Lread from filing text
Profit & loss
Revenue (turnover)	£13.9m	£22.4m	£29.8m	£29.4m
Cost of sales	£8.6m	£14m	£13.8m	£11.2m
Gross profit	£5.3m	£8.4m	£16m	£18.2m
Operating profit	—	£2.6m	£2.3m	£1.6m
Profit before tax	£2.9m	£2.6m	£2.3m	£1.6m
Profit after tax	£2.4m	£2m	£1.6m	£1.2m
Profit (best available)	£2.4m	£2m	£1.6m	£1.2m
Staff costs	£1.1m	£2.3m	£3m	£3.7m
Employees (average)	138	143	176	187
Ratios
Profit margin	17%	8.9%	5.5%	4.2%
Gross margin	37.9%	37.5%	53.7%	61.9%
Revenue per employee	£100k	£157k	£170k	£157k
Profit per employee	£17.1k	£13.9k	£9.3k	£6.6k
Cash conversion	—	−78.9%	−47.4%	−109.9%
Growth (year on year)
Revenue growth	—	▲61.7%	▲33.2%	▼1.6%
Profit growth	—	▼15.6%	▼17.3%	▼24.6%
Headcount growth	—	▲3.6%	▲23.1%	▲6.3%
Balance sheet — indirect signals, not revenue
Cash at bank	£2.7m	£2.2m	£3.1m	£2.4m
Net assets	£2.4m	£4.3m	£6m	£7.2m
Fixed assets	£1.1m	£2.3m	£2m	£3.1m
Current assets	£11.3m	£7.5m	£10.7m	£11.6m
Debtors	£6.1m	£307k	£475k	£1.6m
Deferred income	—	—	£160k	£974k
Cash from operations	−£3.5m	−£2.1m	−£1.1m	−£1.8m
Source	FullAccounts · bulk data Feb 2024	FullAccounts · bulk data Sep 2024	FullAccounts · bulk data Mar 2025	FullAccounts · bulk data May 2026

Derived from the latest filing

How the business works

Profit margin: 4.2%; Profit ÷ revenue.
Gross margin: 61.9%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £157k; Revenue ÷ average employees.
Profit per employee: £6.6k; Profit ÷ average employees.
Cash conversion: −109.9%; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: 10.6%; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: 3.3%; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 5.3%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: ▲21%; Now £7.2m
Cash at bank: ▼21%; Now £2.4m
Headcount: ▲6%; Now 187
Deferred income: ▲510%; Now £974k
Fixed assets: ▲51%; Now £3.1m

Deferred income is reported together with accruals in this filing (“accruals and deferred income”), so it is an approximate signal only.

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 30 Jun 2025 (profit £1.2m), from the Companies House accounts bulk data published May 2026. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.