How much does The Cake Decorating Co (Retail) Limited make?

The Cake Decorating Co (Retail) Limited reported revenue of £3.8m and a loss of £237k in the year to 31 Dec 2024, according to its accounts filed at Companies House.

How many employees does The Cake Decorating Co (Retail) Limited have?

The Cake Decorating Co (Retail) Limited reported an average of 2 employees in the year to 31 Dec 2024.

Is The Cake Decorating Co (Retail) Limited profitable?

No — The Cake Decorating Co (Retail) Limited reported a loss of £237k in the year to 31 Dec 2024.

Company No. 13270019 · Incorporated 16 Mar 2021

The Cake Decorating Co (Retail) Limited

Registered name: THE CAKE DECORATING CO (RETAIL) LIMITED

Part of Create Better Group Limited group

The Cake Decorating Co (Retail) Limited made £3.8m revenue and a £237k loss in the year to 31 Dec 2024.

The Cake Decorating Co (Retail) Limited’s revenue fell 16% to £3.8m in the year to 31 Dec 2024, with a loss of £237k and 2 employees. The company is classified under “retail sale via mail order houses or via internet” and is based in Nottingham; we hold 3 years of its filed accounts.

Full P&L filedSection G · Wholesale and retail trade; repair of motor vehiclesSIC 47910Retail sale via mail order houses or via Internet

Status: Active
Location: Nottingham, East Midlands
Age: 5 yrs · since 2021
Type: Private Limited Company

Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently. From the filing: “Create Better Group Limited”

Latest accounts · year to 31 Dec 2024

Key figures

Small team

Revenue

£3.8m

Growth ▼15.8%

Profit

−£237k

Growth —

Profit margin

−6.2%

Gross 55.8%

Employees

Change ▼33.3%

Profit / employee

−£119k

Revenue/employee £1.9m

Profitable streak

0yrs

Consecutive profitable years in our data

Badges are automated estimates derived from the filed figures — not statements of fact about the company.

3 filed years

Financial history

Multi-year financials, oldest to newest
Year to	31 Dec 2022	31 Dec 2023	31 Dec 2024
Disclosure	Full P&L	Full P&L	Full P&L
Profit & loss
Revenue (turnover)	£5.8m	£4.6m	£3.8m
Cost of sales	£2.9m	£2.1m	£1.7m
Gross profit	£2.9m	£2.4m	£2.1m
Profit before tax	−£172k	−£195k	−£237k
Profit after tax	−£172k	−£195k	−£237k
Profit (best available)	−£172k	−£195k	−£237k
Employees (average)	3	3	2
Ratios
Profit margin	−3%	−4.3%	−6.2%
Gross margin	49.4%	52.9%	55.8%
Revenue per employee	£1.9m	£1.5m	£1.9m
Profit per employee	−£57.3k	−£65.1k	−£119k
Growth (year on year)
Revenue growth	—	▼21.5%	▼15.8%
Headcount growth	—	0%	▼33.3%
Balance sheet — indirect signals, not revenue
Cash at bank	£134k	£541k	£35.7k
Net assets	−£407k	−£602k	−£840k
Current assets	£626k	£541k	£46.7k
Debtors	−£11.2k	—	£10.9k
Source	Accounts · bulk data Sep 2024	Accounts · bulk data Sep 2024	FullAccounts · bulk data Sep 2025

Derived from the latest filing

How the business works

Profit margin: −6.2%; Profit ÷ revenue.
Gross margin: 55.8%; Gross profit ÷ revenue. High for software and services.
Revenue per employee: £1.9m; Revenue ÷ average employees.
Profit per employee: −£119k; Profit ÷ average employees.
Cash conversion: —; Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
Fixed assets ÷ revenue: —; Capital intensity. Low = capital-light, cheaper to start.
Deferred income ÷ revenue: —; Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
Debtors ÷ revenue: 0.3%; Money owed by customers. Low = customers pay quickly.

Indirect — not revenue

Balance-sheet signals

Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.

Net assets: —; Now −£840k
Cash at bank: ▼93%; Now £35.7k
Headcount: ▼33%; Now 2
Deferred income: —; Now —
Fixed assets: —; Now —

Corporate ownership

Group structure

Ownership chain

Create Better Group Limitedultimate parent75–100%
The Cake Decorating Co (Retail) Limitedthis company

Bands show the share of ownership each company holds in the one below it.

Sister companies (3)

Cake Craft Group LimitedRev. £4.6m · Profit −£441k
Cake Stuff Ltd.Rev. £1.3m · Profit −£108k
Create Better Distribution LimitedRev. £59.9k · Profit −£1.4m

From the Persons with Significant Control register (corporate controllers only).

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Sources

Companies House profile Filing history & original accounts

Latest figures from FullAccounts for the year to 31 Dec 2024 (profit −£237k), from the Companies House accounts bulk data published Sep 2025. Spotted an error? Request a correction.

Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.