Superior Car Rental Ltd
Registered name: SUPERIOR CAR RENTAL LTD
Superior Car Rental Ltd made £4.3m revenue and £2.2m profit in the year to 31 Dec 2024.
Superior Car Rental Ltd’s revenue grew 64% to £4.3m in the year to 31 Dec 2024, with £2.2m profit and 16 employees. The company is classified under “renting and leasing of cars and light motor vehicles” and is based in London; we hold 3 years of its filed accounts.
- Status
- Liquidation
- Location
- London, London
- Age
- 5 yrs · since 2020
- Type
- Private Limited Company
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2022 | 31 Dec 2023 | 31 Dec 2024 |
|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L |
| Profit & loss | |||
| Revenue (turnover) | £2.1m | £2.6m | £4.3m |
| Cost of sales | £985k | £1.2m | £1.7m |
| Gross profit | £1.2m | £1.4m | £2.6m |
| Operating profit | £1.1m | £1.4m | £2.4m |
| Profit before tax | £1.1m | £1.4m | £2.4m |
| Profit after tax | £962k | £1.3m | £2.2m |
| Profit (best available) | £962k | £1.3m | £2.2m |
| Employees (average) | 17 | 15 | 16 |
| Ratios | |||
| Profit margin | 45% | 48.2% | 52.3% |
| Gross margin | 53.9% | 54.9% | 60.6% |
| Revenue per employee | £126k | £174k | £267k |
| Profit per employee | £56.6k | £84.1k | £140k |
| Growth (year on year) | |||
| Revenue growth | — | ▲22.4% | ▲63.5% |
| Profit growth | — | ▲31% | ▲77.4% |
| Headcount growth | — | ▼11.8% | ▲6.7% |
| Balance sheet — indirect signals, not revenue | |||
| Cash at bank | £84.4k | £118k | £263k |
| Net assets | £3.7m | £4.5m | £6.8m |
| Fixed assets | £1.7m | £2.1m | £3.3m |
| Current assets | £2.4m | £2.6m | £3.7m |
| Debtors | £63.9k | £39.4k | £15.9k |
| Source | FullAccounts · bulk data Feb 2025 | FullAccounts · bulk data Feb 2025 | FullAccounts · bulk data Nov 2025 |
How the business works
- Profit margin
- 52.3%
- Profit ÷ revenue.
- Gross margin
- 60.6%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £267k
- Revenue ÷ average employees.
- Profit per employee
- £140k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- 76.8%
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- 0.4%
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- ▲50%
- Now £6.8m
- Cash at bank
- ▲123%
- Now £263k
- Headcount
- ▲7%
- Now 16
- Deferred income
- —
- Now —
- Fixed assets
- ▲58%
- Now £3.3m
Similar profitable businesses
- R.S.T. Instruments UK LimitedAddlestone · Renting and leasing of cars and light motor vehicles
- Revenue
- £3.6m
- Profit
- £63.9k
- Staff
- 10
- Fleet4you LimitedCo Armagh · Renting and leasing of cars and light motor vehicles
- Revenue
- £3.4m
- Profit
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- Staff
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- Europa Service Car LimitedChesterfield · Renting and leasing of cars and light motor vehicles
- Revenue
- £3.1m
- Profit
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- Staff
- —
- Value Van Rental UK LtdMuckamore · Renting and leasing of cars and light motor vehicles
- Revenue
- £3.1m
- Profit
- £215k
- Staff
- 6
- Freedom Rental LimitedPreston · Renting and leasing of cars and light motor vehicles
- Revenue
- £8.7m
- Profit
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- Lancaster Gate Assistance LtdDiss · Renting and leasing of cars and light motor vehicles
- Revenue
- £8.8m
- Profit
- £832k
- Staff
- 78
Sources
Latest figures from FullAccounts for the year to 31 Dec 2024 (profit £2.2m), from the Companies House accounts bulk data published Nov 2025. Spotted an error? Request a correction.
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.