BG Marketing Services Ltd
Registered name: BG MARKETING SERVICES LTD
Part of Super Group (Sghc) Limited groupBG Marketing Services Ltd made £2.3m revenue and £106k profit in the year to 31 Dec 2025.
BG Marketing Services Ltd’s revenue fell 12% to £2.3m in the year to 31 Dec 2025, with £106k profit and 14 employees. The company is classified under “other business support service activities” and is based in London; we hold 5 years of its filed accounts.
- Status
- Active
- Location
- London, London
- Age
- 5 yrs · since 2020
- Type
- Private Limited Company
Part of a group. The filing indicates this company sits within a group structure, so its results may depend on intra-group trading and it may be hard to replicate independently.
Key figures
Badges are automated estimates derived from the filed figures — not statements of fact about the company.
Financial history
| Year to | 31 Dec 2021 | 31 Dec 2022 | 31 Dec 2023 | 31 Dec 2024 | 31 Dec 2025 |
|---|---|---|---|---|---|
| Disclosure | Full P&L | Full P&L | Full P&L | Full P&L | Full P&L |
| Profit & loss | |||||
| Revenue (turnover) | £7.9m | £8.1m | £4.9m | £2.6m | £2.3m |
| Cost of sales | £6.1m | £6.5m | £3.3m | −£1.5m | −£1.3m |
| Gross profit | £1.8m | £1.6m | £1.6m | £1.1m | £1m |
| Operating profit | £1.3m | £741k | £353k | £125k | £170k |
| Profit before tax | £1.3m | £741k | £338k | £123k | £159k |
| Profit after tax | £1.1m | £584k | £275k | £111k | £106k |
| Profit (best available) | £1.1m | £584k | £275k | £111k | £106k |
| Employees (average) | 64 | 63 | 34 | 16 | 14 |
| Ratios | |||||
| Profit margin | 13.4% | 7.2% | 5.7% | 4.3% | 4.7% |
| Gross margin | 23.2% | 19.6% | 32.1% | 42.3% | 44.6% |
| Revenue per employee | £124k | £128k | £143k | £161k | £163k |
| Profit per employee | £16.6k | £9.3k | £8.1k | £6.9k | £7.6k |
| Growth (year on year) | |||||
| Revenue growth | — | — | ▼39.8% | ▼46.9% | ▼11.6% |
| Profit growth | — | — | ▼53% | ▼59.6% | ▼4.2% |
| Headcount growth | — | — | ▼46% | ▼52.9% | ▼12.5% |
| Balance sheet — indirect signals, not revenue | |||||
| Cash at bank | £661k | £27.4k | £318k | — | — |
| Net assets | £1.1m | £2m | £1.3m | — | — |
| Fixed assets | £26.4k | £9.4k | £3k | — | — |
| Current assets | £14.5m | £4.3m | £2.4m | — | — |
| Debtors | £7.9m | £1.8m | £933 | — | — |
| Deferred income | £66.7k | £96k | £67k | — | — |
| Source | FullAccounts · bulk data Dec 2023 | FullAccounts · bulk data Dec 2023 | FullAccounts · bulk data Dec 2024 | Accounts · bulk data Oct 2025 | Accounts · bulk data Oct 2026 |
How the business works
- Profit margin
- 4.7%
- Profit ÷ revenue.
- Gross margin
- 44.6%
- Gross profit ÷ revenue. High for software and services.
- Revenue per employee
- £163k
- Revenue ÷ average employees.
- Profit per employee
- £7.6k
- Profit ÷ average employees.
- Cash conversion
- —
- Cash generated from operations ÷ operating profit. Needs a cash-flow statement.
- Fixed assets ÷ revenue
- —
- Capital intensity. Low = capital-light, cheaper to start.
- Deferred income ÷ revenue
- —
- Customers paying upfront (subscriptions, deposits). Approximate when combined with accruals.
- Debtors ÷ revenue
- —
- Money owed by customers. Low = customers pay quickly.
Balance-sheet signals
Year-on-year changes in filed balance-sheet items. They can hint at momentum (or investment) but are not revenue or profit and must not be read as such.
- Net assets
- —
- Now —
- Cash at bank
- —
- Now —
- Headcount
- ▼13%
- Now 14
- Deferred income
- —
- Now —
- Fixed assets
- —
- Now —
Group structure
Ownership chain
- Super Group (Sghc) Limited (registered outside the UK register)ultimate parent75–100%
- BG Marketing Services Ltdthis company
Bands show the share of ownership each company holds in the one below it.
From the Persons with Significant Control register (corporate controllers only).
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Sources
Latest figures from accounts for the year to 31 Dec 2025 (profit £106k), from the Companies House accounts bulk data published Oct 2026. Spotted an error? Request a correction.
Updated from Companies House on 15 Oct 2026
Contains public sector information from Companies House licensed under the Open Government Licence v3.0. Data from Companies House, © Crown copyright. View the licence.